#156: The Multi-Million Dollar Service Model: How to Scale a High-Touch Business (Nicole Wood, Ama La Vida) 202

You built a business people actually need a human for. Then you started treating every part of it like a problem to automate, or you got so scared of losing the human touch that you wouldn't touch technology at all.Neither one is a strategy. There's a more precise way to decide what stays human in your business, and almost nobody teaches it.This week Alex talks with Nicole Wood, cofounder of Ama La Vida, about exactly that. Plus why she thinks the word "coach" has become almost a punchline, and what an entire industry got wrong by scaling for scale's sake.What We Break Down:Why coaching got predatory: Why Nicole watched an industry flood with people promising outcomes they had no business promising, and why she built the opposite kind of company on purpose.Tech-enabled, not tech-first: Why she built Ama La Vida around protecting the coach-client relationship instead of the platform, and what that protected as the company scaled past 35 coaches.The hybrid model that actually worked: How e-coaching software handles the surface-level reflection between sessions so coaches can go straight to the human challenge.Bootstrapped to multi-millions: How $8,000 each and no funding round became a business that's doubled revenue year over year.Why the relationship doesn't end at the first goal: The internal rule, "always be bettering," that turns one-time clients into years of revenue.Rejecting the headline path on purpose: Why Nicole had 10 conversations with founders who took the VC route before deciding Ama La Vida wouldn't.The episode gives you Nicole's story. The playbook gives you something to actually build with. Paid Subscribers Get Access To: the Multi-Million Dollar Service Model, the exact way to decide which part of your business gets to stay human and which part is free to scale, so you can grow without losing the thing people are actually paying you for + access to a community of other badass founders getting it done together Learn More  + Subscribe on Substack 👉 https://shegetsshitdone.substack.com/