#156. Understand the value of Product Marketing with Hattie the PMM

Hattie the PMM took tech layoffs seriously and then made herself irreplaceable. Now, she’s on a mission to support other product marketers to do the same thing. Helping demystify and prove massive value to the often misunderstood “product marketing” space, Hattie has successfully branded herself on LinkedIn as “Hattie the PMM”—talk about a genius use of keywords!  Hattie was kind enough to join us and share her experiences, her perspectives and some hot takes she’s been posting on LinkedIn for the last year. She views product marketing as “the best way of solving a jigsaw puzzle within tech and software.”  Hattie is kicking off a community for product marketers and the founders members launch closes SOON be sure to sign up and follow along for support in your own journey. This is an episode for: product marketers, folks in need of an online community and anyone starting their own business. What’s in the Spice Cabinet?  Find Hattie (and all of her genius insights) On LinkedIn On YouTube Join her Product Marketers community—founders members launch closes SOON so sign-up ASAP! ProductMarketers.com! A few of Hattie’s favorite PMM things (and people): A book on creating more compassion…for yourself. Good for you and soft skills! Self-Compassion by Kristin Neff We’re Not Marketers podcast Eric, Zach and Gab from this podcast are great PMM inspo! Tamara Grominsky Emma Stratton Jason Oakley Hope Chauland Hattie’s walkout song?  (the song from Karate Kid!)