156: Write Faster in a Way That Attracts Coaching Clients

If writing for your business is your nemesis or you just wish it wouldn’t take so long, this episode is for you. Find the full transcript for this episode at prosperouscoach.com/156.Also as a bonus to help you write more effectively grab your copy of my free downloadable guide called 5 Rules to Write Better Copy at prosperouscoach.com/47.You know this … writing well is one of those skills that can catapult your business into a more profitable gear. If you can learn to write in a way that your audience wants to read, you can:·      write and publish your own books·      develop online training programs·      publish a weekly blog·      post articles on well known platforms·      create excellent scripts for your podcast·      write better presentations, lead magnets and guidesAnd all of that would help you attract and enroll more high paying clients and earn in other ways too.But for most coaches I meet they say that writing doesn’t feel easy and it’s so time consuming. One of my clients told me that it takes at least one full day to write a blog post. And I remember taking that long when I first started writing.Here’s the thing … writing is easily mastered with a few tools in your toolbox.You Are a Better Writer Than You Think, CoachAnd, of course, it’s part mindset. Some of my clients tell me they are not good at writing. Inevitably, I disagree! I love helping my VIP clients learn how to write even better and it’s fun for me to copyedit and give suggestions for all of their writing.I find that they all very rapidly improve in their skills so they don’t need my edits any more.The real issue is how long it takes to organize thoughts into a flow that inspires reading.I was a passable writer when I was given the opportunity to write the curriculum for Coach Training Alliance. By the time I finished that project I was a far better writer and could write fast.Surprise, surprise … writing more means writing more easily and better.5 Secrets to Whittle Down Your Writing Time1.     Know your key takeaway before you start writing.2.     Keep your topic specific and bite sized.3.     Use a formula for the flow of paragraphs.4.     Set a timer to write, then another to edit.5.     Go for good enough.What’s Your Big Aha or Takeaway?All writing should have a top takeaway. To impress your audience and show your value, provide one well formed and unique aha, insight or tip. Don’t start writing until you’re crystal clear about what that is.And one is all you need. The biggest mistake writers make is delivering too much at one time. I delivered my top takeaway for this episode in the 5 secrets just named. Now, I’m going to flesh it out a bit more for you.The Strategic Writing FormulaWhen you write your blog or notes for your podcast your goal should be to inspire, guide and entertain your audience ...To learn the Strategic Writing Formula find the full transcript here.And don’t forget to grab my bonus for you of a free downloadable copywriting guide ...