157: {Interview} The Evolution of Facebook Ads with Lisanne Murphy

Text me!In this conversation, Lisanne Murphy shares her entrepreneurial journey from childhood to becoming a successful business owner and marketing expert. She discusses the evolution of Facebook ads, the importance of data-driven strategies, and innovative approaches to client engagement, including contact marketing. The discussion highlights the changing landscape of digital marketing and the need for adaptability in advertising strategies.takeawaysLisanne's entrepreneurial spirit began in childhood with unique money-making ventures.Her transition from corporate marketing to owning a business was driven by a desire for creativity.Facebook ads provided immediate feedback, revolutionizing how marketing effectiveness is measured.The landscape of Facebook advertising has changed significantly since its heyday.Diversifying marketing channels is crucial for business resilience.Contact marketing focuses on personalized outreach to build meaningful relationships.Data-driven advertising requires a mindset shift towards viewing ad spend as an investment in learning.Successful campaigns often involve testing and iterating based on data insights.High-ticket products perform better on Facebook ads than low-margin items.Building relationships is key in today's marketing environment.Connect further with Lisanne on LinkedIn HERE or her website HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE