157: Kali Sudbrook I Launching a Design Build Business in the Fitness Space

Today, we welcome Kali Sudbrook of Beachside Interiors to the podcast. Kali is a licensed contractor and interior designer based in Orange County, CA, and specializes in creating health-forward spaces. In this episode, Kali shares her niche approach to design and the joy that she experiences creating fitness spaces. We dive deep into her business model, embracing a design specialty and the benefits of being a B2 Remodeler Contractor. We also discuss Kali's perspective on attitude, mindset, community, and all of the things that influence her design journey.   Show Highlights: Kali's background and transition from a career in academia and fitness to designing specifically for fitness spaces The importance and challenges of niching down early in her business Kali's journey to becoming a B2 remodeler licensed contractor and how that has given her more control and flexibility in her design projects The importance of surrounding yourself with a supportive team and leveraging your network Kali's approach to launching her own design business and the motivation behind it The role of leadership in design and how Kali has embraced that responsibility The value of having a supportive partner and building a community of like-minded people and trade partners   Notable Quotes: "Messy action is better than inaction." - Kali Sudbrook.  "You always have to bring value no matter what you do." - Kali Sudbrook.  "One of my strengths is I've never been afraid to ask for help." - Kali Sudbrook.  "Leadership is being a leader when you give away all of the credit when something goes well. And you take all the blame when something goes not good." - Simon Sinek. "You do not need high heels and a Louis Vuitton bag to walk into a room of designers and have valuable conversations and make real connections."  - Rick.   Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.   Supporting Resources: Beachside Interiors Website: https://beachsideinteriorsremodeling.com/ Kali Sudbrook on Instagram:  https://www.instagram.com/kalithecontractor/ Beachside Interiors Design & Remodeling on Instagram: https://www.instagram.com/beachsideinteriors_oc/   Sponsor Links: Daniel House Club: https://danielhouse.club/ Design Manager: https://designmanager.com