#157. Making messaging PUNCHY with Emma Stratton

Messaging expert Emma Stratton joins the ‘cast to discuss her book,Make it Punchy,her POV on strategic messaging and how you can stop dreading writing it. As an English major that started in editing and later B2C copywriting, Emma arrived in the B2B tech space wondering where all the creativity had gone. (And how all this jargon showed up!)Make it Punchyserves as a humorous workbook with frameworks to employ and clear case studies to learn from. Mikey and Molly go through some of our favorites with Emma such as “Value-Benefits-Feature” (VBF) that is dang-near-guaranteed to make both marketing and sales teams happy. We also dive into how Emma feels about presentations, how she preps and creates them!  Emma is now the founder of Punchy—a consulting and training firm for positioning—and speaks all the time on the subject. Check out where to follow her work below.This is an episode for: brand strategists, B2B copywriters and all strategic messaging folks.What's in the Spice Cabinet??Buy Emma’s book! Make it Punchy: How to write simple tech messaging that wins hearts, minds and marketsCheck out more of Emma’s work: Punchy—Emma’s consulting and training firm - podcast coming soon! OnLinkedInEmma’s recommended reading?On Writing Well by William ZinsserAnythingApril DunfordYou Are A Badass At Making Money by Jen SinceroEmma’s walkout song? Move On Up - Curtis Mayfield