157. The Secret Sauce of Effective Marketing: Cut-Through Messaging [Phoebe Wright]

You can have the best product, service or even skill set and yet, but if the positioning and the messaging of it doesn't resonate with the decision maker, chances are, your efforts might fall short. Especially in today's world with so much more noise and competition and at the same time, shorter attention spans, having a clear and compelling message is more critical than ever. And since we know that it's often too hard to see the forrest for trees, we are joined by someone who supports her clients in doing exactly that: clarifying their message and bring it to life in a way that cuts through the clutter. Phoebe Wright is a seasoned marketing professional with over 25 years of experience in strategy, creation and rollout and the Creative Director of WhiteSpaceMarketing and has helped countless businesses in industries including Professional Services, Hospitality and Tourism, Aged Care, Community Services and more find their voice and connect with their audience in a meaningful way so that they can achieve their marketing goals. I'm excited to talk all things effective messaging, common pitfalls to avoid, and how to ensure your brand's story resonates with the right people. Connect with Phoebe on LinkedIn: https://www.linkedin.com/in/phoebe-wright-experienced-marketer-digital-strategist Check out WhiteSpace Marketing: https://www.whitespacemarketing.com.au ______________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass 3.) Get your personalised Authority Score with the free Scorecard 4.) Book your complimentary 20min Strategy Session 5.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com