#158. How to beat Imposter Syndrome (and more!) from PMM expert and career coach Collette Ramage

Collette Ramage is a PMM expert and career coach with some seasoned presentation chops. Molly met Collette as her teacher for a Product Marketing Alliance certification course and knew we had to ask her aboard the ‘cast. Every Product Marketer’s journey is different but not many begin in biomedical science! Interested in the technical aspects of business, Collette found her way to a marketing track and eventually product marketing as the career itself was being developed. Collette shares her perspective on the unique pressures that PMMs face, how to get buy-in with the sales teams and why you might (but shouldn’t!) feel Imposter Syndrome as a PMM. Oh, and of course the importance of storytelling in the product marketing and presentation world. This is an episode for: product marketers, coaches/teachers or anyone who might need a bit of career advice.What’s in the Spice Cabinet? Where to find Collette:LinkedIn!Collette’s recommended resources?I listen to a lot of behavioral psychology and consumer psychology because I’m very much competitive in sales enablement so I want to understand how to play to people and I want to think about that. Harvard Business ReviewCheck out their leadership series!Anything byClayton E. Christensen on HBRCoach the Person, Not the Problem - Marcia ReynoldsThe Coaching Habit -Michael Bungay StanierWildcard adviceCollette signed up for a screenwriting class! -I did a small one years ago and that was very transformational. Favorite speaking inspoMarcus AndrewsAny TED Talk! Collette’s walkout song? Survivor’s Eye of the Tiger (she’s obsessed with Rocky)