#159 Season 4: Taking a Seat at the "Big Table" with Good Sport Collective

Send us Fan Mail  Season 4 of Everything's Messy Podcast is HERE — and apparently we're starting messy right out of the gate.Before I introduce today's guests, I have to talk about something that didn't sit right with me: the controversial Good Good Golf and Callaway Golf driver ad and its depiction of violence against a woman.Golf is growing. Women's participation in sports is growing. And women deserve to feel welcomed, respected and represented in those spaces — not used as the punchline or prop for violence in an advertisement. Which, strangely enough, brings me right into today's conversation.I sat down with sisters Laney Lovsteen-Tait and Lily Lovsteen, co-founders of Good Sport Collective, two women who wanted a seat at the "big table" of golf apparel and ultimately decided to make their own table.Good Sport Collective is creating women's golf clothing designed around confidence, movement and women actually living their lives — whether they're playing 18 holes or grabbing coffee afterward.And they're not stopping at golf.With pickleball, tennis and Pilates pieces on the horizon, Laney and Lily are building something much bigger around women and movement.Of course, because this is Everything's Messy, our conversation wasn't without a little chaos. We battled some technical difficulties, rolled with it and kept going — which may be the most appropriate way possible to kick off Season 4.We talk entrepreneurship, sisterhood, breaking into a traditionally male-dominated space, betting on yourself, confidence, women's sports and what happens when you stop waiting for someone to give you a seat at the table.We also have some fun with a rapid-fire round before ending with a Messy Moment that I absolutely love.Laney and Lily's parents raised them to believe they could do anything they set their minds to — but also taught them something even more important:Be kind, and learn from everyone in the room — from the CEO to the janitor.THAT is a lesson worth carrying with us.Welcome to Season 4.We're just getting started.Keep it Messy. 🦋Connect with Good Sport Collective:Website: www.goodsportcollective.com Instagram: https://www.instagram.com/goodsportcollective/