#159: Will Schofield (AFL) Building After the Final Siren

In this episode of Scoreboard, Chris Titley sits down with former AFL premiership player Will Schofield to talk about life after professional sport and the challenge of building something new once the final siren sounds on a football career. Now the co founder of BackChat Studios, Will shares how he has transitioned from elite athlete to media entrepreneur while navigating the realities of leadership, business and family life. Will reflects on the lessons elite sport teaches about resilience, feedback and moving quickly to the next challenge. Those same lessons now shape how he runs a growing podcast and media business, scaling from two staff to a national team across Perth and Melbourne. Along the way he discusses the changing media landscape, the rise of independent content creators and why authentic partnerships are becoming more valuable than traditional advertising models. The conversation also explores personal habits and performance away from sport. Will speaks candidly about stepping away from social media, giving up alcohol and reclaiming time and energy to focus on business, family and personal growth. What started as small changes quickly became powerful routines that have reshaped how he approaches work and life. From coaching young footballers to navigating leadership and mistakes in business, Will shares a grounded perspective on competition beyond the scoreboard. He admits he does not feel like he is winning at life yet, but he is firmly in the race and learning every day. 🔗 Show notesThis episode was Powered by Swyftx — Where can crypto take you?👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://swyftx.com/about/⁠⁠⁠⁠⁠⁠⁠⁠ Join over 1.5m users in Australia and NZThe Do You Budget Segment is powered by PocketSmith.PocketSmith is personal finance software made for the household CFO — the one keeping the family budget on track, making sure the bills are paid, and the big goals are in sight. PocketSmith’s got a special offer for Scoreboard listeners: get 50% off your first two months of PocketSmith’s Foundation plan. 👉  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.pocketsmith.com/scoreboard/⁠⁠⁠⁠⁠⁠⁠⁠⁠More info:📌 More episodes: ⁠⁠www.scoreboardpodcast.com⁠⁠🎥 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@Scoreboardpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📩 Partnerships: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]