$15M Valuation for a Mouthguard?! w/ TruFit

Protecting your pearly whites should always be top of mind when it comes to playing sports, but the options on the market today are bulky and messy. Today's founder aims to change that. But with a whopping $15M valuation, we'll see if the Sharks think this innovation is worth it at all. Will they bite? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: DTC vs partnership distribution Entering a crowded market Expanding the customer persona Know a segment or company we should feature from Shark Tank? Let us know at [email protected] Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.