16. Getting the most out of your email marketing with Karina May

Today I’m chatting with Karina May, Email Automation and CRM SpecialistIf you’re after a fail-proof, rock solid email marketing strategy to take your business to the next level, Karina will sort you out – and then some.With almost a decade of experience in digital marketing land, she knows when to push the boundaries (so you keep an edge on your competitors) and when to tow the line to ensure your email is actually hitting inboxes and not being flagged as spam.Once she has a handle on your business and goals, she’ll draw on her know-how to automate, automate, automate so those conversions roll in while you’re counting sheep.She knows how to keep things lean after spending 7 years running the marketing team at a start up company, but also how to scale quickly and efficiently. Some companies under her expert care include Showpo, Coco Republic and Pet Circle.If you’ve been wanting to build your list or engage your subscribers more and understand what to test and how then this episode is for you.We’re talking all about :Why it's still important to grow your list and engage your subscribers even though you may have a huge social media following How list building has changed over the last couple of years and what is working well right now to grow your list What goals you should have in place when it comes to growth of our email list With email becoming very crowded, how you can stand out Some great tips to test to get more engagement and eyes on your emails How automations can help build the relationship with our subscribers and some ideas on how to do this Want to connect with Karina? Make sure you head over and say hi!Website :www.karinamayconsulting.com.au LinkedIn: https://www.linkedin.com/in/karina-may-0a13524b/ Strategy Session bookings: http://karinamayconsulting.com.au/1-hr-email-marketing-session/