PODCAST · business
Brand Builders Lab with Suz Chadwick
by Suz Chadwick
Are you ready to play bigger in your business and brand bolder to stand out in the crowd? If the answer is yes, then this podcast is for you!! Every week through solo episodes and awesome interviews with creative and business powerhouses we’ll explore what it takes to build your brand, be bold, stand out and grow your business and bottom line. Your host, Suz Chadwick - Business, Mindset & Speaker Coach will share tips & strategies on how you can play bigger, brand bolder so that you can attract the clients you want and have more fun in your business! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies
Episodes
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471. The To-Do List Trap That’s Frying Your Brain
I share why a long to-do list leaves you overwhelmed, and the five habits I teach my clients to save hours, get more done and focus on the work that matters. In this episode: Why your brain freezes when you hand it a giant list How to map your list into your week so today only holds what is...
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470. Why Your Content Isn’t Attracting Clients (You Skipped Step One)
I share why your best content gets scrolled past by the clients you want, and how to fix it by going back to basics. You’ll learn how to map every step between where your client is now and where you are, and how to turn those steps into content that keeps people following you. In this episode…
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468. 10 Rules to Build a Bold Personal Brand (That Actually Get You Clients)
I share 10 things you can do to build a confidently bold personal brand and attract the clients you want, especially if you feel like you’re posting and creating but nothing is landing. I also share what I’d do differently if you hear this and still don’t act on it. In this episode: Why you need…
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467. How to build your coaching business & revenue streams
I share how I built my coaching business on the side while I was still in corporate, and the three steps you can follow whether you’re employed, on a break or running a creative business and ready to get off the tools. You’ll hear how a dining room table and a glass of wine turned into my…
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466. How to sound more confident online (even when you're scared)
Ever watch other women show up online and wonder how they do it? I share how I coach women to communicate with more confidence on video, audio and in writing. You’ll leave with four practical steps you can start today. In this episode: Why confidence is a skill you build, not a trait you’re born...
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465. How to do hard things in your business (and make it feel easy!)
What if the hard things in your business felt lighter before you even started? Suz shares the thinking she’s used to make big leaps, from moving to London at 22 to speaking on a TEDx stage. She gives you a thought audit you can run today. In this episode: Why what you picture ahead of time…
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464. 4 Things to Do Every Month to turn Leads Into Clients
You’ve got leads, but you’re not sure what to market or how to turn them into clients. Suz shares the four actions she runs every month so you always know what you’re doing and when. In this episode: How to set your MEMO (Monthly Energised Marketing Offer) so you know what you’re selling this…
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463 - If you want to Grow Your Business - set yourself a Challenge - 5 Steps
Waiting for clarity? Stop. I walk you through the five-step challenge I’m using right now to test what works, build skills and attract the right opportunities. I’m 30 days plus into a daily YouTube experiment, and I share exactly how I run it. In this episode: Why a self-set challenge gets you…
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462. Great at helping other people to grow their business, terrible at marketing your own
You can fix everyone else’s brand, then go blank on your own. Suz explains why it’s so hard to read the label when you’re inside the jar, and how to become your own client so you can market your own business with a system, not guesswork. In this episode: Why experienced experts struggle to market...
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461. The Simple system that puts content creation on easy mode
I quit YouTube years ago over a DSLR and a slow upload. This month I’m committing to creating more, and I’m sharing the exact system I’m using to make it easy. If you want to show up more online without the overwhelm, this one’s for you. In this episode: Why a public challenge keeps you…
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460. The 4 level of the Personal Brand Stack
Everyone says build a personal brand. Nobody explains how. Suz breaks it into four layers you can start sharing this week, using the knowledge, stories and opinions you already have. In this episode: Professional: share your expertise with real detail Personal: your values, opinions and brand…
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459. Find Your Weird - How to Stop Making Boring Content
Let's be honest, social media feels like a sea of sameness, and you're probably bored of your own content too. Today' I'm sharing three ways to bring the joy, the personality and the weird back, so you create content you actually want to make. In this episode: Why content that doesn't excite you...
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458. Why Your Content Feels Boring (And How To Fix It)
Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to...
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457: Lisa Messenger on Starting Over as a Beginner at 25 Years In
Lisa Messenger is back for second time on the podcast. In this one we skip the origin story and go straight to where she is now: no staff, new revenue streams, two books, a baby on the way and a completely reimagined Collective. Lisa says she's become a beginner again at four things in three…
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456. What's working on LinkedIn right now with Abbey Naylor
LinkedIn is not my platform, but it is where a lot of my clients are quietly winning work. So I brought in Abbey Naylor from Bold Mood, who helps women founders and creators get seen, known and paid on LinkedIn. We get into what's actually working in 2026, why your profile is holding you back…
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455. Stop Selling Your Hours. Sell This Instead
You had a great month, then the first of the month hits and you are back at zero. If your revenue resets every time your calendar does, you have a scalable offer problem. In this episode I break down why every service business needs one, why under $500 is the sweet spot, and how to make sure you...
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454. 15 Pieces of Content From 1 Video: My Repurposing System
You're posting every day and it's buried by tomorrow. That's the disposable content game, and it's costing you more than time. In this episode I break down the exact system I use to turn one 10 minute recording into a full week of content across every platform, in around two hours. In this…
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453. 3 Places Your Best Content Ideas Are Already Hiding
I'm debunking the content advice almost every coach repeats: go and research what's working. Here's why that's the fastest way to lose your original voice, and what I do instead. In this episode: Why scrolling for content inspiration leads to comparison and copycat content Where my best ideas...
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452. The 5 Behaviours of a becoming a powerful Creator-Founder
This is part two of the owner-operator to creator-founder series. If you want to scale past doing everything yourself, this episode breaks down the behaviours that change how you show up, plus the identity shift that makes all of it actually stick. In this episode: Why a creator-founder builds in...
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451. Why more strategy won't grow your business
Are you constantly pivoting between strategies, collecting tactics, and wondering why the business still isn't growing the way you want? The problem probably isn't the strategy. In this episode, Suz breaks down the identity shift from owner operator to creator founder and why it's the real move...
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450. Business, Mental Health & Relationships with Marie Vakarkis
In this episode, I sit down with Marie Vakakis, therapist, mental health and relationship educator, and founder of The Therapy Hub in Melbourne. We get personal. We talk about the early days of building a business with little kids, managing money stress, navigating a relationship through big life...
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449. Creativity, Boldness, and Showing Up Before You're Ready with Stepha Stock
Stepha Stock (aka Love Stepha) is a Brisbane-based portrait photographer, DJ, model, and self-proclaimed creative wild card. In this episode, we get into creativity as a business strategy, not just a personality trait, and why trusting yourself to figure it out as you go is the thing that…
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448. Content That Converts: 8 Formats to Try right now
Watch on Youtube Stuck on what to post next? In this episode I walk you through eight content formats that build trust, get more reach, and actually convert. From carousels to commentary to the honest take, you'll know exactly what each one does and how to use it. In this episode: Why carousels...
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447. How to grow your confidence to show up online
Confidence doesn't come before visibility. It's built BY being visible. And if you've been waiting until you feel ready to show up, post the thing, or share your voice online, this episode is your wake up call. In this episode I'm breaking down exactly how to build your visibility confidence as…
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446. Stop Confusing Your Audience (And Start Converting Them)
The reason your content isn't landing has nothing to do with how smart you are. It's because you're assuming everyone knows what you know. In this episode I'm breaking down the four ways experienced business owners accidentally confuse their audience online, and the exact shift that turns…
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445. Stop Chasing Clients: Build a Demand Engine Instead
Stop Chasing Clients: Build a Demand Engine Instead Most business owners think they need more content. The truth is, you need more demand. In this episode I walk through the three pillars of the demand engine I teach inside Amplify, so you can stop chasing leads and start attracting them. In this...
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444 - Why you shouldn't quit, even when things feels hard & awkward
What this episode is about I'm doing something a little different today. I started a Substack a while ago and I've not been completely consistent with it (more on that in the episode). One thing I've been doing with some of my Substack articles is recording the voiceover, so I figured why not…
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443. The portfolio career & shooting your shot with Anna MacKenzie
Anna Mac built multiple income streams from scratch - fractional work, digital products, mentoring, writing - and turned a simple cold outreach ritual into a strategy that's gone viral. In this episode, we dig into what a portfolio career actually looks like, how to validate offers before you…
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442. 4 Simple way to start using AI in your small business (non technie edition)
Feeling excited about AI but also kind of overwhelmed? Same. In this episode I'm taking the hysteria down a notch and sharing exactly how I'm using AI in my business right now — in the most non-techy way I can manage. I walk you through four practical pillars: Insights, Efficiencies, Automations,...
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441. The Power of Storytelling with Mackenzie Heflin
What does it actually mean to tell your story — not just post content and hope the right people find you? In this episode, I'm joined by my long-time friend and storytelling expert Mackenzie Heflin for one of my favourite conversations on the podcast. Mackenzie works with entrepreneurs and…
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440. Your Cash Flow Isn’t Broken. Your Strategy Is – With Karen Woller
What does it actually mean to manage your money in a way that supports the life you want - not just survive month to month and hope for the best? In this episode, I'm joined by accountant and financial strategist Karen Woller (founder of Thrive NZ) for a refreshingly practical and no-nonsense...
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439. You've Got the Business. So Why Does It Still Feel Hollow? with Viren Thakar
What does it actually mean to live your values — not just list them in your brand strategy and forget about them? In this episode, I'm joined by my long-time friend and values expert Viren Thakar (founder of In The Game) for one of my favourite conversations on the podcast. Viren works with...
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438. 3 shifts my 40+ business owners need to make fast
You've got decades of experience, a tonne of knowledge, and you know your stuff inside out — so why does showing up online feel so bloody hard? In this episode, I'm getting into the three shifts that I see 40+ expert women in business needing to make right now to build a personal brand that...
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437. Feeling Stuck in Your Business? Here's What's Really Going On
If you've been feeling stuck in your business lately, this episode is for you. I'm getting real about what's actually causing the stuckness (spoiler: it's probably not a strategy problem) and walking you through 6 practical steps to break through it - from auditing your business and killing…
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436. Why Smart Experienced women are staying invisible (and what it's costing you)
If you're an experienced expert but you're not showing up online, you're leaving serious money on the table. In this episode, I'm breaking down the four key reasons why smart, experienced women stay invisible - and what it's actually costing you. From the curse of knowledge to the fear of being a...
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435. How to Tell Stories That Attract Clients (Not Just Likes)
How to Use Storytelling to Attract Clients (Without the Sales Pitch) If you want people binging your content and actually connecting with you, there's one skill you need to master: storytelling. In this episode, I'm breaking down exactly why stories matter for your business, the three types of...
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434. Stepping into your "UN Era" to create a standout Personal Brand in 2026
Welcome to another episode of the Brand Builders Lab podcast! Today I'm diving deep into what I'm calling the "UN Era" – six powerful mindset shifts that will transform how you build your personal brand. If you've been filtering yourself, playing it safe, or trying to be "professional" instead of...
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433. Taking your strategy from Boring to Bold - 3 things I'm focusing on
Your strategy is boring—and I say that with love. You're showing up, creating content, doing what everyone's telling you to do... and it's not getting you the results you want. Sound familiar? In this episode, I'm pulling back the curtain on the three non-boring strategies I'm implementing in…
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432. Why Saying It Out Loud Will Transform Your Business Visibility with Vasvi Kumar
In this episode, I'm joined by voice and visibility coach Vasavi Kumar for a powerful conversation about overcoming fear of visibility in business. We dive deep into the neuroscience of saying things out loud, nervous system regulation strategies that actually work, and why mirror work might be...
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431. Simplify your business to skyrocket it
The truth is that you don't need to have a million messages, products and projects. Simplifying your business is going to be one of the best things you can do to feel at ease, to create in a powerful way and to build something that aligns with where you want to go. Today I'm sharing 3 key things...
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430. How Embracing Rejection can attract amazing opportunities with Liz Mosley
Liz Mosley is a graphic designer with 18+ years of experience running her own creative studio, helping small business owners build brands they genuinely love. She's also the host of the Building Your Brand podcast, where she talks about the real, messy, magical parts of building a business. In…
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429. How to stop doing the busy work & make more money
Stop doing busy work and start focusing on revenue-generating activities that actually make money. In this episode, I'm breaking down exactly what's keeping you spinning your wheels and the simple, deliberate funnel system that'll change everything. We're talking brand clarity, lead magnets that...
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428. The Identity Shift Method: Stop Trying and Become the Person Who Gets Results
Okay, so here's the thing nobody's talking about when it comes to building a personal brand, and I'm genuinely obsessed with it right now. You don't get results by trying to be the person - you get results by deciding to be the person who does the thing. Full stop. In this episode, I'm breaking...
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427. How to Know When a Client is Ready to Buy: 4 Buyer Readiness Signals
GRAB THE FREE CLIENT TRIGGER GPT HERE Ever wondered if your client is actually ready to buy? Today, I'm sharing 4 key questions to ask to really understand where your clients are at and how to speak directly to their needs, wants and stage. There's a moment - a specific moment - where they shift...
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426. Building Unstoppable Confidence to build your personal brand
So today we're talking about the courage and the confidence to step up. And step out of your comfort zone to build your personal brand because at the end of the day, it's not that you don't have the expertise, it's that you don't have the visibility, you don't have enough people knowing about you...
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425. How to build your audience to get clients (and leave perfectionism behind!)
Stop Waiting for Perfect and Start Getting Results Faster Find out why your message isn't the problem - and the four pillars that actually move the dial. Questions This Episode Answers: Why am I not getting results even though I'm constantly working? What's really holding me back from attracting...
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424. Brand Strategy vs Personal Brand Strategy: What’s the Real Difference?
Business Brand strategy or Personal Brand strategy? Which do you need, what's the difference and how do they work together? After getting this question at an event I recently spoke at, I thought was a great one to share with you! If you need help building your brand strategy & business then Brand...
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423. The Truth about doing hard things
In this episode, we're unpacking one of the biggest barriers to business success: the stories you tell yourself about how hard things are. If you find yourself saying "content creation is hard" or "sales is hard," this episode is for you. Learn why your brain loves to tell you things are hard…
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422. How to Shift from Service-Based Business to Coaching & Mentoring
What You'll Learn in This Episode: Why you need to make time (not find time) to build your coaching business alongside your current services The essential method you need before selling coaching packages How to position yourself as the expert without feeling salesy The mindset shifts required…
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420. Stepping into your Creator Era - Content, Community & Brand Deals
Let's be honest, stepping into your content era isn't something that an option these days. If you're a business owner, then it just part and parcel of building your brand, community and clients. About the Guest: Rom's been a full-time content creator for three years. She went from hating her...
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ABOUT THIS SHOW
Are you ready to play bigger in your business and brand bolder to stand out in the crowd? If the answer is yes, then this podcast is for you!! Every week through solo episodes and awesome interviews with creative and business powerhouses we’ll explore what it takes to build your brand, be bold, stand out and grow your business and bottom line. Your host, Suz Chadwick - Business, Mindset & Speaker Coach will share tips & strategies on how you can play bigger, brand bolder so that you can attract the clients you want and have more fun in your business! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies
HOSTED BY
Suz Chadwick
CATEGORIES
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Frequently Asked Questions
How many episodes does Brand Builders Lab with Suz Chadwick have?
Brand Builders Lab with Suz Chadwick currently has 464 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Builders Lab with Suz Chadwick about?
Are you ready to play bigger in your business and brand bolder to stand out in the crowd? If the answer is yes, then this podcast is for you!! Every week through solo episodes and awesome interviews with creative and business powerhouses we’ll explore what it takes to build your brand, be bold,...
How often does Brand Builders Lab with Suz Chadwick release new episodes?
Brand Builders Lab with Suz Chadwick publishes regularly with 464 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Brand Builders Lab with Suz Chadwick?
You can listen to Brand Builders Lab with Suz Chadwick on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Builders Lab with Suz Chadwick?
Brand Builders Lab with Suz Chadwick is created and hosted by Suz Chadwick.
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