16. Unlocking the $6 Trillion Industry through Referrals, Second-Tier and Genuine Relationships w/ Chad Durfee

Are you ready to learn how to maximize strategic partnerships for your business? Chances are good that there are a lot of warm clients in your network already.  It's just about knowing how to connect them and build trust as you develop new partnership opportunities to help scale your affiliate program, as well as your business. Enter Chad Durfee: the creator of the Referral Accelerator Mastery Program and CEO of Revenue Pros, pioneering exponential business growth with his savvy approach to Joint Ventures, Affiliate Referrals, and Strategic Partnerships.  Chad wants your business to have the same optics and decision-making power as the big Fortune 500 companies.  This starts with learning to collaborate rather than compete with other industry players, as well as developing an abundance mentality as you build your upstream and downstream connections for maximum profitability on commissions (the '12 X 12 strategy')! But how do you trust that you're getting your cut of a referral? To solve that referral remuneration conundrum Chad has developed Lead Path, a cutting-edge software that solves many of the common attribution issues most other referral platforms fail to address.  Lead Path allows you to track the Lifetime Value of a client referral, ensuring you can get paid for an introduction years down the line.  Underpinning Chad's entrepreneurial insights into the referral business landscape are the values of transparency in what you're doing, amazing product innovation, and a creative approach to leveraging your strategic partnerships to help your business grow.  Please join us in this educational and entertaining episode for all entrepreneurs eager to leverage their network more effectively.  "Referrals - be it B2C or B2B - are the same as ads in social media. It's Pay To Play. The difference is you pay AFTER you get the deal versus BEFORE you get the deal. Which is super nice because it's guaranteed business." ~ Chad Durfee In This episode we cover: 05:21 Common Mistakes businesses make in referral programs and how to avoid them 08:51 How Revenue Pros helps businesses identify and optimize Lucrative partnerships 14:11 How to strategically leverage influencers and podcasts to expand your reach 21:20 Second-tier affiliates, and learn how to track and attribute sales accurately 25:49 How LeadPath helps with transparency and  optimizes decision-making 34:47 Exclusive offers and resources to level up your partnerships Connect with Chad! https://www.linkedin.com/in/revenuepros/ https://www.revpros.com/ Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper's Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox