16: What Made Tinder’s “It Starts With a Swipe” Campaign Successful?

On today’s episode, Shelby Traveller, an intern on EKR’s creative team, joins Camden to discuss Tinder’s “It Starts With a Swipe” campaign in depth. They talk about where the campaign succeeded in leaning into Tinder’s existing perception while also appealing to a more diverse audience with their copywriting and art direction. Later in the podcast, Camden and Shelby also point out the importance of branding and strategy in planning effective marketing campaigns. Listen to our episode with Kevin Mulroy! To learn more about EKR, please visit https://ekragency.com/. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].