16. Why exhaustion is so common in the wedding and event industry

It’s no secret that working in the event industry can be tiring. While you DO make your own hours, a lot of times you end up working even more than if you’d just stayed at your full time job. Not to mention the unique experiences in the wedding and event industry that can make it even harder to find downtime and manage your energy. In this episode, I’m sharing the big reasons why people in our industry end up feeling exhausted and ways to avoid these issues so you don’t end up in burn out. You need to understand there are unique challenges event pro's face specifically that can be different from other service providers so that you can prepare yourself to be proactive about these things.We discuss: How the high volume of leads and inquiries can be overwhelming...  The way that limited availability for events can cause issues...Why sales consultations can take up too much time... How revisions can become excessive...The stress of having ONE day to pull off such a huge event can be stressful…Here are some highlights...The high volume of leads and inquiries combined with limited availability at venues“One of the first things that comes to mind for wedding and event professionals specifically is you have a high volume of leads and inquiries coming in. So with your average service provider, you definitely are looking to get more leads, get more traction. Maybe you're running Facebook ads, maybe you're doing a bigger push for marketing. But when we're thinking about wedding and event professionals, whether it be the area that you live in, or maybe there's a lot of popular venues where you're from, or beautiful scenery and it's a very popular place for weddings and events. A lot of times wedding and event professionals are getting inquiry on inquiry, they're getting leads for dates. Whether you're a photographer, a florist, a venue, you can only facilitate so many events per day, and so I think that the first place of friction for wedding and event professionals specifically comes from you having this high volume of leads and inquiries competing with limited availability, because really, there’s only 52 weekends in a year.”The need for sales consultations“A lot of service providers may be able to take out the sales consultation piece of their business. Maybe they are doing evergreen programs or maybe they're able to remove sales calls completely, and you book me and I provide service, and that's it. For event and wedding professionals, 9 times out of 10, a bride and a groom or a couple who is hosting an event, wants to talk to this person that is going to be super hands-on in bringing this event to fruition.”The amount of revisions can eat up time“Once you book the client, there are revisions on revisions, so that's something else that's very unique for wedding and event professionals. With web designers, you usually can say, ‘Hey, we're gonna do three rounds of revisions, if I send you over a logo and you don't like it, you've got two more times after that, I'm gonna charge you extra.’ Well, with weddings, events, people are constantly changing their minds and rightfully so, because there's so many options out there. They decide they want these kinds of dishes for dinner, and then as we get closer, they find some different ones that they like better. Or they decide that they actually wanna have it in this room instead of the other room at the venue because there's more people coming now. There's so many different variables, and so I think that those revisions constantly being brought in and added is another thing that's really unique and specific to those of us in the wedding and event industry.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit maliquea.substack.com