160: How Can New Coaches Be Perceived as Credible? – Listener’s Choice

This episode is a Listener's Choice episode, which means it's a favorite of coaches. Find the full transcript at prosperouscoach.com/160.You’ve heard that you need to build the know-like-trust factor with your target audience before they’ll hire you. It’s true. Imagine that your ideal clients reach out to hire you already feeling a deep connection with you and want already what it is that you offer. It raises their willingness to invest at a high level and fully dedicate themselves to the work.So how can you convey credibility as a brand new coach?So to answer that question – how can you convey credibility as a new coach – let’s l=turn this around. Shift your perspective on the problem. It’s nearly always the best way to solve problems.What inspires YOU to feel that a resource is trustworthy?You’re listening to this. I bet you heard about me from another coach or saw something posted  somewhere. If this is your first episode you might not feel trusting of me.But if you’ve been listening for a while and looking forward to these coming out every Tuesday, my guess is your sense of my credibility has been building and trust is growing. Some people say things like credentials and years in business, or reviews and testimonials that convey that trustworthiness. And sure, absolutely. Those things do help.But there’s something that grabs attention and builds trust even faster than credentials, years in business, reviews and testimonials …Coaching Prospects Trust Coaches Who Understand ThemI hear constantly from clients, prospects and fans of my podcast that they feel like I’m speaking directly to them. Someone wrote me today saying: “I’m beginning to think your podcasts are written for me.”That is your goal.People will trust you if they feel understood by you. And this is the territory where brand new coaches can get real traction.As a new coach you’d be unlikely to have loads of credentials or relevant testimonials. You haven’t had the chance to build up social credibility online. And, you don’t have ‘word of mouth’ going for you yet. So instead, put your attention on KNOWING your audience inside and out. I just received an email from a company that wants to promote my podcast. It took me all of 5 seconds to decide to toss that email.Not only did they not even use my name, I could see that they had not bothered to research me at all. It’s arguable that they know little about the challenges and goals of podcasters.That’s a stupid and wasteful way to develop a business.I get countless requests to connect on LinkedIn from supposed experts pushing out blasts to all coaches promising to help them get a steady stream of clients. It’s clear from what they write that they don’t understand coaches.They haven’t bothered to look at my profile. They searched “coach” and then put out the same basic message as thousands before them – all of whom I summarily blew off.Don’t ever market like this. You will LOSE CREDIBILITY so fast. And essentially it’s spamming. Never spam.Do Your Homework, CoachGo here to read about 2 more critical ways to build your credibility so coaching clients want to hire you!