#161. Elliott Rayner and the Science of Storytelling

Elliott Rayner is a story nerd, just like us.Elliott’s “Hero’s Journey” begins in sports marketing, pivots into product marketing and lands himself as the current CMO for OWOW, a creative marketing agency. Along the way, he’s accrued a variety of storytelling skills and honed in on the science behind why storytelling clicks so well in our human brains.This science and the elements required to make it work are all part of Elliott’s talk which he now gives at marketing conferences (and even wrote an eBook on!).Elliott walks us through his favorite frameworks, how he prepares for a talk and his admiration of one of the Greek greats—you guessed it, Aristotle.This is an episode for: speakers, marketers, story scientists and Aristotle nerds.What’s in the Spice Cabinet??Where to find Elliott?On LinkedIn—DM him for his eBook! Check out Elliott’s work at OWOWElliott’s recommended reading?Nexus by Yuval Noah Harari (he wrote Sapiens!)What does Presentation Thinking mean to Elliott? ”Presentation Thinking the way when I read it is like a type of mindset that a person has where you're thinking about how it's going to end up at the end. So, if you're thinking of building a product, the way I always think about things is like, ‘How am I going to talk about this on stage?’ Or ‘How is this going to look as the final campaign?’ And so I've always got what I would call my Presentation Thinking hat is that when we're building a feature roadmap, I'm like, move that feature up because that's the one I want to present.So that's the kind of way I thought about it.”What’s Elliott’s walkout song? Borders by Sam Fender