#161 Lily Ray - AI overviews, AI content and E-E-A-T

What this episode covers

In this episode, host Jerrel Arkes interviews Lily Ray, VP of SEO Strategy & Research at Amsive, recorded at Friends of Search in Amsterdam on March 13, 2025. Lily shares her expertise on EEAT, Google's algorithm updates, and the impact of AI on search results. She discusses strategies for businesses to enhance online visibility by promoting authentic experts and addresses evolving SEO practices due to the rise of AI-generated content. Lily emphasizes the importance of original, high-quality content that provides genuine value to audiences beyond just SEO.

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Frequently Asked Questions

How long is this episode of Jerrel Arkes Podcast - B2B Marketing?

This episode is 18 minutes long.

When was this Jerrel Arkes Podcast - B2B Marketing episode published?

This episode was published on March 17, 2025.

What is this episode about?

In this episode, host Jerrel Arkes interviews Lily Ray, VP of SEO Strategy & Research at Amsive, recorded at Friends of Search in Amsterdam on March 13, 2025. Lily shares her expertise on EEAT, Google's algorithm updates, and the impact of AI on...

Can I download this Jerrel Arkes Podcast - B2B Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.