161: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer

How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing?  This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and how the CRM on the tip of your tongue is probably the wrong one. Wes "the Sales Whisperer" Schaeffer is the host of “The Sales Podcast” where he rehabilitates sales managers and business owners to succeed through ‘human’ use of technology, most importantly CRMs. Learn more about your ad choices. Visit megaphone.fm/adchoices