162 | El marketing de BROOKS. Con Carlos Mancera (Marketing Manager Brooks España)

from El Laboratorio de Juan · host El Laboratorio de Juan

En este programa entrevisto a Carlos Mancera, responsable de maketing de Brooks España.Hablamos de la vuelta de la marca a los patrocinios de eventos, tanto de asfalto como de trail running.Repasamos las bases de su espíritu 'Run Happy' y de cómo la marca afronta cambios en la comunicación.Carlos también nos comenta cómo tras la pandemia, la marca ha puesto foco en el desarrollo de nuevas tecnologías y nuevos productos que iremos viendo durante 2024.Contacto:[email protected]

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