162: Email Marketing Basics pt1, With Kelsey Johnson

How's your email game?  This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more.  Keep an eye out for part 2 where we continue our conversation on email marketing. Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specializes in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money. Learn more about your ad choices. Visit megaphone.fm/adchoices