162 – Fail to plan…plan to fail!

A range plan is an essential tool for any product business. Without it you are setting yourself up for failure. Yet many of the small businesses that I speak to that are developing products say they don’t have a range plan. Or they don’t even know what it is! So in this episode, I explain what a range plan is and why it’s a valuable tool for our business. And if you really feel like geeking out on why you should not offer your customers too much choice, take a look at this study I mention in this episode. Discover: What is a range plan? 01:45 How a range plan can help you to calculate how much you need to spend on stock 03:08 When should you create a range plan? 03:28 How a range plan helps you to assess whether you are offering your customers too much choice 04:28 What to include in your range plan 05:58 How to work out how much you need to invest in stock 07:19 What's the best way of creating a range plan? 10:15 Stay in Touch British Brand Accelerator - Find out how you can work with me to build your British-made brand Make it British website Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers Make it British on Instagram Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos. Mentioned in this episode: British Brand Accelerator