162: VIRAL ON INSTAGRAM: 4.4 Million Plays Later! What I’ve Learned From My Viral Baby Reel

In April, I posted a (very cute) video of my baby doing what appears to be a little baby workout, and… it went viral! 3.2 million views at the time I’m recording this, and probably more as you are hearing the episode. It’s had 171k+ likes, 1,532 comments, 125k+ shares, and over 10k saves. (And growing… I’ll add updates to these shownotes as I have them!) So today, we’re taking a casual look at this reel. I’m sharing what I think helped it “go viral”, lessons learned from this process, what I’d do differently next time, and some random things that have come of this video (like more followers and rude trolls). If you’re interested in growing with Reels, I think you’ll enjoy this conversation a lot. I’m learning alongside you! I love social media marketing strategy, but I’m honestly NOT a “Reels expert”. I’m sharing my experience, but with plenty of tips throughout! Links mentioned in the episode: Watch the viral reel: https://www.instagram.com/reel/Cb-XXP_AjB-/ Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/ Get the full shownotes: https://elizabethmccravy.com/162 Connect on my website: http://elizabethmccravy.com/ *UPDATES:* Since recording this episode, the video has passed 4.4 million plays and the new version I made (with new text on video and new caption) has not really taken off, which is interesting to observe. I’ve also been asked to sell the licensing rights to the video by multiple companies, which I’ve been exploring, but will probably say no to. I hope you enjoy this episode, and I’d love to continue the conversation over on Instagram! Find me @elizabethmccravy. If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop