163: Personal Brand and the You Factor

With the explosion of social, digital marketing platforms and technologies such as mobile live streaming even small businesses and individuals have the opportunity to become the media.  Becoming the media today does not require millions of dollars spent on advertising and fancy websites. Instead an individual person serving as an industry influencer or thought leader can launch a blog and integrated digital, social platform and quite quickly have brands eagerly wanting to engage with them. The brands want to tap into the power of their community, reach and voice because it is truly people who are becoming the media. You and me are the media.  Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media.  Because they don't know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.  The leaders who are rockin' their personal and business brands online know how to balance content about themselves while always serving and making it about their audience. It truly requires both art and science.  Take a listen to episode 163rd of the Social Zoom Factor podcast to learn 10 key foundational elements to successful brand storytelling. This episode is part of the "You Are the Media" series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences.