#164. TED Talkin’: Will Storr’s take on the science of storytelling and everyone’s search for “Eudaemonic happiness”

At this point in our storytelling journey, Mikey and Molly have learned a lot about the “science” of storytelling and why our brains click so well with remembering (and being moved by) narrative. However, journalist, author and teacher Will Storr’s 2018 TED Talk “The Science of Storytelling” presents something we haven’t heard yet. From understanding how our eyes are constantly evaluating for change with movements called “saccades” to understanding all stories as gossip—a means for survival and sharing of information—Will’s 6 elements of the science behind storytelling are truly unique.Will helps to understand that through our personal “hero’s journeys”, living with purpose and applying purpose to any story is the thing that brings resolve and a “eudaemonic happiness.” In other words, the pursuit of happiness in life is part of the reason that stories can resonate so well. This is an episode for: Brand managers, big thinkers and story nerds.  What’s in the Spice Cabinet?Listen to Will’s TEDxManchester yourselfTune in hereFind more of Will’s work OnlineOn InstagramHis newest book released February 2025 is called A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade