164. What Most Online Brands Get Wrong with Raminta Kersulyte

Welcome back to Mastering eCommerce Marketing. Today, Eitan Koter sits down with Raminta Keršulytė, founder of WFMA, a boutique agency that helps purpose-led brands scale with clarity and creativity.Raminta started out in fashion marketing but quickly got hooked on what really makes eCommerce work. In this conversation, she and Eitan talk about what actually makes brands stand out, especially in crowded markets like fashion and beauty.She breaks down why too many brands throw money at ads before fixing their websites, how A/B testing changed the way she thinks about failure, and why content without a strategy is just noise.They also talk about tech – AI, automation, and even a bit of blockchain – and how those tools are helping marketers focus smarter, not just harder.Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTubeGuest: Raminta Kersulyte, Founder & Director at WFMARaminta Keršulytė’s LinkedIn | WFMAFREE Content Blueprint: 5 Steps to Creating Content That ConvertsWatch the full Youtube videohttps://youtu.be/hPsKs9j6yc4Takeaways:Storytelling is essential in both life and marketing.Freedom fuels creativity and entrepreneurship.Understanding your brand's core values is crucial.Saturated markets can inspire creativity and differentiation.Many brands overlook the importance of website conversion rates.A-B testing helps identify what works in marketing.Purpose-driven brands focus on more than just profits.Smaller brands should focus on mastering a few channels.AI can enhance research and data visualization in marketing.Retention strategies should prioritize customer feedback.Chapters:00:00 Introduction to Raminta Kershulite and WFMA05:10 The Art of Storytelling in Marketing08:01 Navigating a Saturated Market10:04 Common Mistakes in E-commerce11:15 Boosting Conversion Rates15:27 The Role of Agencies in Marketing16:10 Purpose-Driven Brands18:45 Balancing Paid Ads and Organic Marketing24:04 Technology and Innovation in E-commerce26:44 Overview of WFMA's Services28:32 Retention Strategies for Brands31:00 Creating Content that Converts