#165 Findability and why SEO still matters in 2026

Search is changing rapidly in the age of AI, but that doesn’t mean SEO is disappearing. In many ways, it’s actually becoming more important.In this episode I explore how search behaviour is evolving as more people ask detailed questions through tools like ChatGPT and AI-enhanced search engines.We talk about why long-form content such as blog posts and podcast episodes continues to be one of the most powerful ways for people to discover your work, especially compared with short-lived social media posts. I also discuss accessibility, metadata, and how thoughtful website structure helps both humans and search engines understand your work.If you want your work to be discoverable for years rather than hours, investing in a good website and meaningful content is one of the most sustainable strategies available.You are welcome to get on the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening,Yarrow