165: FOCUSED Marketing, With Shawn Smajstrla

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals.  Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications. Learn more about your ad choices. Visit megaphone.fm/adchoices