#166: From $700 to $13K/Month in 4 Months — Katie Wilson's Playbook

Six months into her cleaning business, Katie Wilson has already hit a $13K revenue month, fired a cleaner for time theft, lost half her team in 48 hours, and pulled off a 40,000-square-foot post-construction clean with four days' notice. This episode is, if nothing else, a presentation on figuring it out as you go.   In this episode, Stephanie sits down with Katie Wilson, owner of PrismPro Cleaning Solutions in Wichita, Kansas. Katie left a long career in banking and car sales to build a cleaning business she never intended to clean for. She shares how she's grown it, including Google Local Services Ads, free cleans for social proof, production rate audits, and a hiring funnel that intelligently filters candidates before she interviews them.    📌 What You'll Learn — Why Google LSA leads beat pay-per-click and why answering the phone fast closes nine out of 10 callers — How free cleans build reviews, referrals, and the social proof that makes paid leads convert — How production rate audits improve pricing and scheduling — How Katie's audit caught an employee clocking out from home — The Loom-based hiring funnel that filters out candidates who can't follow instructions before the first interview — Why your close rate drops when you raise prices, and why you shouldn't panic or lower them — How Katie assembled a crew of solo cleaners on Facebook to complete a 40,000 sq ft post-construction job in four days   Resources Mentioned — Stephanie's consulting services & business bundles: https://serene-clean.com/consulting-services/ — ZenMaid scheduling software (GPS clock-in/out, before & after photos): https://get.zenmaid.com/ — Profit First (book): https://www.amazon.com/dp/073521414X?lv=shuf&channelId=500&plpRedirect=mhFallback — Cleaning For A Reason: https://cleaningforareason.org/ — PrismPro Cleaning Solutions website: https://prismprocleaning.com — PrismPro Cleaning Solutions Facebook: https://www.facebook.com/PrismProCleaningSolutions/   👉 Try ZenMaid free for 14 days: https://get.zenmaid.com 📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/consulting-services/ ✉️ Subscribe to ZenMaid's Weekly Newsletter: https://www.zenmaid.com/newsletter/ 📋 Apply to be a guest on Filthy Rich Cleaners: https://get.zenmaid.com/guest-application