166: Guest Blogging and Content Syndication Strategies and Tips

Would you like to build authority, establish trust, increase brand awareness and grow your business results?  Guest blogging and syndicating your content to top sites in your niche can more quickly help you establish industry leadership, brand awareness and trust. When done right, integrated and aligned to your business goals and marketing objectives, guest blogging can also help you improve business results. When attached to a solid online conversion funnel you can grow your email list and subscribers, grow community and even increase sales. Successful content syndication and guest blogging requires both art and science. You must know your ideal customer, current and desired audience as well as understand the platform and audience for which you are wanting to guest post. Before pitching an editor it's best to establish a relationship, earn the trust and prove you are ready to deliver value to their audience and readership and you won't have to pitch. Take a listen to these 10 foundational elements to zoom business and marketing results with guest posting on the 166th episode of the Social Zoom Factor podcast. This episode is part of a new  series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences.