166 - Turning Marketing and Revenue Ops Agencies into Your Secret Weapon

In the world of MOps & RevOps, it's not just about who you work with; it's about how you work together. So, we're breaking it down to help you become a master in working with Marketing and Revenue Ops agencies.We're diving into:Agency Selection: Finding the right agency doesn't have to feel like speed dating. Learn how to differentiate between different types of agencies, and get the right balance of strategic vs. tactical expertise.Leveraging Strengths of the Agency: Once you've found 'the one,' how do you get the most out of the relationship? We'll guide you through five ways to get the best from your partner: from embedding them in your team to getting different agency partners to partner with each other to improve your business across all channels.Systemizing the Work: How do you build a system that gets the work done? It's all about establishing a shared roadmap, setting expectations, regular check-ins, and harnessing the power of shared Project Management tools. An agency should be your secret weapon, not a secret worry. So optimize your operations to hit the high notes and gain better results from your agency relationships.