167. How Saying No Creates Success: Pamela Pekerman On Motherhood, "Darling Ideas," And Building A Business Between School Hours

In this episode of She Sells He Sells, Krista sits down with Pamela Pekerman, former HSN correspondent and founder of Hustle Like A Mom, to explore how redefining success led to a thriving business built around motherhood. Pamela shares her journey from selling handbags on live TV to creating a movement that helps working mothers align their personal and professional aspirations. From her "faux commute" method to the power of strategic silence, discover how this mom of three built a business model that works between drop-off and pick-up. Listen in for: How Pamela's unexpected HSN career began at 23 after she thought the emails were spam [02:00] Why going into labor on their scheduled interview day set the tone for this conversation [05:48] The "suburban mom with urban mindset" concept and how it evolved over a decade [09:14] How silence became her most powerful business tool (and it's free!) [21:10] The Value Action Mode (VAM) method that helps decode what's truly precious to you [18:51] Why Pamela chose "intimacy" as a core value this year and limited her events to 50 people [20:44] How her kids saw Hustle Like A Mom evolve during 18 months of homeschooling [35:05] The "darling ideas" trap that derails entrepreneurs and how to avoid it [39:57] Whether you're a working mom, aspiring entrepreneur, or business owner seeking better work-life integration, Pamela's insights offer a refreshing perspective on building a values-driven business. Connect with Pamela: Instagram: @hustlelikeamom and @pamelapekerman Website: www.hustlelikeamom.com ---- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz