#167 | Rachel Dares

Today's podcast is all about Rachel Dares. She is the founder of Rachel Dares PR, an award-winning boutique agency recognized for delivering meaningful visibility and measurable results. With two decades of experience in public relations, media, journalism, marketing, events, and sponsorships, Rachel is known for her strategic approach and hands-on dedication to every project. She has led major publicity campaigns, coordinated sponsored events, and developed brand partnerships that strengthen awareness and connection. From national press placements to community-driven events, Rachel brings an authentic, results-focused approach to every campaign. She has represented a diverse range of changemakers, entrepreneurs, health and wellness advocates, medical and political figures, nonprofits, and consumer brands, helping them share their message with clarity and impact. Whether securing media coverage, building partnerships, or guiding high-impact campaigns, her work consistently drives engagement and measurable ROI. A former newscaster with degrees in Radio Broadcasting and Education (English major), Rachel blends her background in storytelling with deep expertise in communication and media. She continues to sharpen her skills through ongoing professional development, including recent certifications in Media Relations, Public Affairs, Grant Writing, and Mastering Communications and Public Speaking Skills. She has written for Medium, Kivo Daily, NewsBreak, USA Wire, and Fierce & Fearless Magazine, and previously served as Content Coordinator for Talega Life Magazine. Known for her editorial insight and strategic execution, Rachel is a trusted partner to clients seeking to grow their influence and make a lasting impact. In addition to leading client campaigns, Rachel mentors emerging publicists through her internship program in partnership with California State University, Long Beach, offering hands-on experience in real-world public relations. To learn more about Rachel: https://www.racheldarespr.com