167: Thought Leadership: Grow, Rent, or Buy, With Mark Ra...

What this episode covers

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 56 minutes long.

When was this If You Market episode published?

This episode was published on August 2, 2022.

What is this episode about?

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the...

Can I download this If You Market episode?

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