#167: What Referrals Hide
from Roadmap to Referrals
If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier. What makes that worse is what we don't focus on today, typically we don't feel until months later. In my many conversations with business owners who know they should put the "Referrals Without Asking" strategy in place but can't make the commitment, I hear a few recurring themes of reasons why. A big one is "I'm so busy with current clients". But a referral strategy is not the only thing we then overlook in our business when we're so busy. For resources mentioned in this episode, check out the show notes page at www.staceybrownrandall.com/167.
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