EPISODE · Dec 8, 2025 · 23 MIN
168: Pitchfork Marketing & Ending the "Anti-Coach Era"
from Courage & Clarity
In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting.If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claims to expose.This conversation is a must-listen if you've ever thought:"Am I charging too much? What if people think I'm a scam?" "Maybe I should lower my prices so I don't upset anyone." "I don't want to end up getting canceled."Steph shares her own costly experience of shrinking back from a $80K job because she fell for this narrative, and why 2026 needs to be the year we stop telling women to stay small._____________________Free Training on July 8th: $100K Group ProgramsRegister here: https://stephcrowder.com/workshopSold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder
What this episode covers
In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting. If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claim...
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168: Pitchfork Marketing & Ending the "Anti-Coach Era"
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