#17: Darbdavio įvaizdžio tyrimai - MR hackers

What this episode covers

Darbdavio įvaizdžio tema, nors ir gerai aptarta skirtinguose šaltiniuose, vis dar kelia nemažai klausimų. Darbdaviams – kaip kurti ir išlaikyti teigiamą reputaciją ir patrauklumą, darbuotojams – kaip išsirinkti darbdavį, kuris tikrai atitiks visus vertybinius reikalavimus, vartotojams – kaip nenusigręžti nuo savo moralinių įsitikinimų. Kaip nepasimesti informacijos gausoje, suprasti, koks yra Jūsų dabartinis įvaizdis tikslinių žmonių akyse bei kokį jį norite matyti rytoj? Apie tai kalbėjomės su UAB “Mediaskopas” direktore Jūrate Stankuviene ir verslo plėtros vadovu Aidu Petrošiumi. Šio pokalbio metu turėjome galimybę giliau nerti į unikalią “Mediaskopas” metodiką ir atsakyti į klausimą – ar klasikiniai tyrimai darbdavio įvaizdžio kontekste yra nebereikalingi?

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This episode was published on November 21, 2022.

What is this episode about?

Darbdavio įvaizdžio tema, nors ir gerai aptarta skirtinguose šaltiniuose, vis dar kelia nemažai klausimų. Darbdaviams – kaip kurti ir išlaikyti teigiamą reputaciją ir patrauklumą, darbuotojams – kaip išsirinkti darbdavį, kuris tikrai atitiks visus...

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