17. From Carpenter to Founding A Global Brand reaching an audience of 3 Million - The Story of The Local Project - Aidan Anderson.

Nine years ago, Aidan Anderson was a carpenter with a passion for design. A single Instagram post with just 30 likes sparked what would become The Local Project - now one of the most influential digital design publications, amassing over 3 million followers. Today, he’s expanding the brand internationally, breaking into the New York market, and redefining the design and architecture media landscape.In this episode, we uncover the real story behind The Local Project’s rise, going beyond the curated social media image to explore: • How Aidan built a multi-million-follower brand from scratch • The challenges of scaling a digital publication without a roadmap • Instagram vs reality - balancing brand growth with personal identity • Overcoming any self-doubt and betting on yourself as a founder • The role of mentorship, partnerships, and investment in long-term success • Expanding globally while strengthening the Australian design industry • The future of The Local Project and what’s next for AidanAidan’s story is a masterclass in resilience, intuition, and taking action - even without a clear plan. Whether you’re an entrepreneur, creative, or brand builder, this episode is packed with insights you won’t want to miss.Aidan Anderson:Founder and Editor-in Chief @thelocalprojectFounder and CEO @thelocalproductionhttps://www.instagram.com/aidanandersonhttps://www.instagram.com/thelocalprojecthttps://thelocalproject.com.auCamilla Ingall:Founder of Unfolded Host of Behind The Designhttps://www.instagram.com/unfolded_https://www.instagram.com/camillaingallProduced by:Think loud official / Andrew Cooneyhttps://www.thinkloudoud.com.auhttps://www.instagram.com/thinkloudofficial?igsh=dXN5NGgwazl0Zmg=Location: https://www.laportespace.com.auFurniture: Totem Roadhttps://www.totemroad.com