#17 How Kaleigh Moore Uses Twitter to Build Her Brand

Whether you're a business owner, retailer, freelancer, or copywriter —  Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an editor Hot takes and trends in the e-commerce space — especially in time for Black Friday and Cyber Monday. Show Notes 1:01 - How to adapt your writing style to match the tone of your work and align with your goals. 3:32 - Utilizing feedback from your editor in order to strengthen your writing.  5:02 - Kaleigh talks about the path to making her freelance work sustainable, and how her mindset has shifted from the start of her journey. 8:35 - Why authenticity and storytelling is important in building your personal brand. Sticking to your message and mission. 15:08 - Engaging with your audience, tapping into resources from your followers, and receiving consumer feedback.  22:09 - Kaleigh shares her process for networking and marketing herself. 25:51 - How to be strategic in educating and "activating" your subscribers for more engagement with your email content. 27:56 - Kaleigh tells her story of how she went from a student of Creative Class to a co-teacher along with course creator, Paul Jarvis. 29:56 - Opportunities in ecommerce and retail for eco-friendly products, and the higher price tag that comes with sustainable goods. 35:38 - Over-saturation of the eco-friendly market. Are companies jumping on board because it makes them look good or does it actually align with their mission? 37:17 - The current trends in the market, and why companies should focus on their core product rather than dipping into multiple industries or niches.  42:56 - How Black Friday and Cyber Monday may be different this year for both companies and consumers. 44:40 -  Check out Kaleigh's resources and templates for writers and freelancers, and follow Kaleigh on Twitter here! Links: Creative Class with Paul Jarvis (0:27) MailChimp (22:19) Convertkit (22:20) Kaleigh's newsletter (25:30) Creative Class, a podcast for freelancers (28:31) Haus (39:21) Brightland (39:56) Find us on Twitter: Kaleigh: @kaleighf Amanda: @amandanat Growth Machine: @growthmachine__