17. How The Ambitious Podcast Built Trust, Visibility, and Massive Sales with Kate Perkovic

You’ve probably heard that a podcast can build your brand, grow your audience, and convert leads into clients—but how do you actually make that happen? In this episode, I speak with my business coach, Kate Perkovic. She breaks down how she launched the Ambitious Podcast, which not only builds deep trust with her audience but also brings in high-ticket sales—we are talking about $150k in just 6 episodes without turning her show into a constant pitch.If you’re still sitting on the idea of starting a podcast, or you want to make your current one more strategic, this conversation will change your perspective.In this episode:Why Kate decided to start the Ambitious PodcastThe launch strategy that got her show hundreds of reviews and thousands of viewsHow she uses her podcast to build genuine trust (and close $60K clients)Tips for choosing aligned podcast guests that actually serve your audienceWhy long-form content builds faster and deeper connections than social mediaHow she’s planning to grow The Ambitious Podcast into a community and brand beyond herselfThe podcast mistakes that turn listeners away—and how to avoid themConnect with Kate:Website: https://www.kateperkovic.com Instagram: https://www.instagram.com/kateperkovic/ The Ambitious Podcast: https://www.kateperkovic.com/podcast Connect with me, Hayleigh Hayhurst:⁠Apply to Work With Us⁠Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/