Podcast Cafe: Insights from Podcasters for Podcasters

This is a live recording from Podcasters NW, the largest networking group for podcasters in Seattle.About this episode: A journalist who never sends questions in advance. A memoirist who reads your entire book before she'll talk to you. And me, who shows up with curiosity and basically no prep because I'm also producing 25 other shows.I put these three approaches in a room together on purpose. Because podcasting is not one size fits all.We got into interview techniques, how to tell a story in every podcast episode, and how we roll with the punches during interviews (even the ones that don't go the way we imagined)/This one was recorded live at Podcasters NW — the largest in-person podcasting and creator networking community in the Pacific Northwest. If you've ever wanted a room full of people who actually get what it's like to make a show, this is it.In this episode:Three completely different interview philosophies — journalist, memoirist, and "curiosity-first" What to do live, in the moment, when a guest goes off-script or shuts down on youThe exact moment that makes a podcast host say "I love my job"The awkward reality of an interview going not the way you were hopingHow to actually land a dream guest (it took one of us a full year and a second ask)The line we each have for when an interview just doesn't make the cutJoin us at the next Podcasters NW event on July 22. It's free to join! https://july22podcastersnw.eventbrite.comThis month's event was sponsored by Armoire — use code PODCAST2026 for a free month of clothing rental.Connect with Ronit: https://ronitplank.comConnect with Erica: https://publicola.comConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

This week I'm bringing you part one of a two-part conversation, recorded live in Boise at Kit's Craft + Commerce conference. I sat down with my business bestie Jillian Minter, a business and money coach, to break down our biggest takeaways from the weekend.Listen to part 2 here: https://podcasts.apple.com/us/podcast/quantum-wealth-money-mindset-manifestation-business/id1871569964?i=1000774154738In this episode, we get into:What it was like being surrounded by every kind of creator imaginable — podcasters, YouTubers, authors, food bloggers, and moreWhy "it all works" when it comes to picking your content avenue, and how energy and belief play into thatThe podcast monetization workshop that taught me a hard lesson about knowing your audience's level (and meeting people where they actually are, not where you assume they are)Why AI tools are genuinely useful — but only if you're using them with a plan, not just to push out more contentThe "act like a client in your own business" exercise that every business owner needs to tryJillian and I see this conference through two completely different lenses — podcasting and money/mindset — so we decided to split the conversation across both of our shows. Catch part two over on Jillian's podcast, Quantum Wealth, where we get into confidence, networking styles, and the new Kit features we're both obsessed with.🎧 Listen to part two on Quantum Wealth: https://jillianminter.com/quantum-wealth-manifestation-podcast/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Most podcasters treat their online presence like an afterthought—a Linktree here, a Spotify link there. But if you're serious about growing your podcast, you need more than a wall of links. You need a website that actually tells your story, showcases your episodes, and opens doors to monetization.In this episode, I sit down with Jamie, the founder of Julip, to talk about why podcasters need a website (not just social media links), how to organize your episodes so listeners can actually find what they're looking for, and creative ways to monetize your podcast beyond traditional sponsorships.What You'll Learn:Why a Linktree isn't enough for serious podcastersHow Julip makes it easy to create a beautiful, mobile-friendly website in just 20 minutesThe importance of categorizing your episodes—especially once you hit 100+ episodesCreative monetization strategies: selling ad real estate on your website, not just in episodesHow to leverage guest appearances on other podcasts to grow your own showThe benefits of being a podcast guest before launching your own showJamie's journey from marketing to higher ed to launching three businessesI met Jamie in The Entreprenista League, a business and community membership where founders like you can access top-tier resources, media opportunities, and a community that will be there to support you as you grow your business. Join here: https://refer.entreprenista.com/2bvagj2con4uTry Julip: https://myjulip.com/julipInstagram: https://www.instagram.com/myjulip/Julipers using Julips for their podcast:suzyaishaResources mentioned: To sell a new service to your podcast clients, website in a day.Lucy being interviewed for Mayor of NYChttps://www.trupanion.com/ - pet insurance companyConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Want to start a podcast but worried your niche is too crowded? In this episode of the Podcast Café, I interview Brandee Hommerding, host of the Healthy Buzz Podcast, about how to stand out in the competitive wellness podcasting space.If you're wondering how to launch a podcast when there are already shows in your industry, this conversation will change your perspective. Brandee shares her journey from thinking about podcasting for years to launching a successful wellness podcast that's approaching 50 episodes, and how she differentiates herself in an oversaturated market.What You'll Learn About Starting a Podcast in a Crowded Niche:- How to start a podcast when your niche feels saturated with competition- Why knowing your target audience is essential for podcast success- The importance of planning listener takeaways before hitting record- How to research podcast guests to maintain credibility and brand alignment- Why conducting research for solo podcast episodes builds trust with listeners- How to overcome perfectionism and actually launch your podcast- Using your podcast as a client resource and business tool- The mindset shift from "podcast planning" to "podcast launching"- How to create anti-diet culture wellness content that stands out- Building a podcast audience when you're not mainstreamKey Podcasting Tips for Beginners:Before you record your next episode (or your first episode), ask yourself: What will my listener take away from this? Entertainment? Education? Inspiration? Having a clear goal for every episode is what separates successful podcasts from those that fade away. Don't just record to record—record with purpose and your listener in mind.Connect with Brandee: Interested in delicious, high-protein recipes? Download your 7-day high-protein plan here: https://beecollectivewellness.com/high-protein-meal-planInstagram: https://www.instagram.com/beecollectivewellness/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

This episode is different from every other Podcast Cafe episode because it's the live recording from the very first Podcasters NW event held on May 18th in Seattle. After six years of podcasting in the Pacific Northwest, I realized I didn't know many podcasters here, so I created the only dedicated space for podcasters to connect in person. I call it Podcasters NW. In this special recording, you'll hear a fireside chat with Carla Marie and Anthony, Seattle-based multi-platform creators who have been building content together for 17 years. They host The Morning Show Podcast (approaching its 1,000th episode!) and live stream on Twitch. Between the two of them, they've launched eight podcasts total and have incredible insights about what it takes to collaborate successfully—with each other, with other creators, and with their audience.To come to the next Podcasters NW event on June 18, register here. https://PodcastsNWJune18.eventbrite.comThis will be a monthly series, so make sure you follow me on Instagram or LinkedIn to see when the next one will be: https://www.instagram.com/espressopodcastproduction/Thank you to Carla Marie and Anthony for joining. Join them on Twitch every Tuesdays and Thursday at 8am PT twitch.tv/CarlaMarieandAnthonyConnect with them here: https://www.flow.page/carlamarieandanthonyEmail them: [email protected] Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Don't neglect your podcast branding!In this episode of the Podcast Café, I sit down with Morgan Specht, host of the Six Figure Brand podcast and agency owner, to discuss what it really takes to create a strategically branded podcast.We talk about what it looks like to build a 6 figure brand, why she trademarked her podcast, the difference between branding and brand strategy, why you shouldn't start a podcast before doing foundational brand work, and how to audit your podcast to ensure clarity and consistency.If you're thinking about starting a podcast or want to make sure your existing show is strategically positioned, this conversation is packed with actionable insights.In This Episode, You'll Learn:The foundational brand work you need to do before launching a podcastWhy Morgan trademarked her podcast nameMorgan's marketing strategies that are working (including a clever approach to sharing episodes on Threads)How to audit your brand and podcast for clarity and consistencyThe importance of launch strategy over perfecting your first episodesConnect with Morgan: https://www.instagram.com/spechtand.co/Listen to her podcast: https://www.instagram.com/sixfigurebrandpodcast/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

The real growth from podcasting isn’t what you see on the surface.Katherine Phillips is almost one year into her podcasting journey—and what started as a simple idea has grown into something much bigger.In this episode, she shares the real behind-the-scenes of launching Faithful Flourish, a podcast created for Orthodox Christian women navigating modern life. From figuring out her voice to building a community (without even liking social media), Katherine breaks down what it actually takes to start and sustain a podcast with purpose.We talk about the evolution of her strategy—from posting weekly episodes to shifting into a more intentional, quality-first approach—and how that decision is changing everything.Katherine also opens up about:Creating content that reflects your values (not just trends)Navigating social media when it doesn’t come naturallyBuilding confidence as a new podcasterThe power of curiosity and continuous learningWhy podcasting is more time-intensive than people thinkWhat it looks like to grow a show and yourself at the same timeIf you’ve been feeling the pressure to “do more” with your podcast—or wondering if your voice actually matters—this conversation will bring you back to what’s important.Because sometimes, the most meaningful growth happens when you slow down and get intentional.Listen to Faithful Flourish Podcast: https://podcasts.apple.com/us/podcast/faithful-flourish-a-podcast-for-the-modern/id1798544576Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

What happens when you approach podcasting like a business asset instead of just a creative project? Angel rebuilt from a $7 month to creating award-winning podcast brands—and eventually selling one.In this episode of the Podcast Café, Anjel shares her unique journey of starting, growing, and selling her first podcast, Men on Purpose. Whether monetization is your goal or not, her strategic approach to podcasting offers valuable lessons about intentionality, guest relationships, and building something that truly serves your bigger vision. In This Episode, You'll Learn:Anjel's story: from business collapse to launching a top-200 podcast in 6 weeksThe strategic decisions she made that helped her podcast serve her business goalsThe exact process of selling a podcast (co-hosted transition episodes, IP transfer, 90-day timeline)How she maintains relationships with hundreds of guests over timeWhy she focuses on conversions over vanity metrics (and why that matters for her goals)Her experience applying for and winning 21 podcast awardsThe reality of podcast sponsorships and why she chose a different pathConnect with Anjel:Wickedly Smart Women: www.wickedlysmartwomen.comLeading Visionaries Podcast: www.leadingvisionariespodcast.comWebsite: www.creativeageleader.comSellable Show Checklist: https://www.wealthylifementor.com/sellable-show-podcast-cafeConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Ever wonder what podcasting looks like through fresh, unfiltered eyes? In this episode, I'm sharing my experience teaching fifth graders about podcasting during career day—and the surprisingly valuable lessons they taught me in return.Last week, I had the honor of introducing podcasting to four classes of fourth and fifth graders at a local elementary school. Armed with my Canva presentation and 25 minutes per class, I set out to teach kids about podcast production. What I didn't expect was how much their pure creativity, enthusiasm, and unfiltered ideas would remind me of what makes podcasting powerful in the first place.What You'll Discover:Why fifth graders already know what podcasting is (and how they consume it differently than we might think)The wildly creative podcast ideas kids came up with—from interviewing dogs about their favorite breakfast foods to exploring misunderstood animals like sharks and crocodilesWhat these young minds taught me about keeping podcasting fun, creative, and simpleWhy making your podcast understandable to a fifth grader is actually brilliant marketingHow to reignite your own creativity when you're feeling stuck or bored with your contentThe future of podcasting through the eyes of the next generationKey Takeaway:If a room of fifth graders can brainstorm podcast topics, titles, interview goals, and episode ideas in just 25 minutes, so can you. Stop overcomplicating your podcast. Make it fun. Make it simple enough that a kid could understand it. And never underestimate the power of pure, unfiltered creativity.The Challenge:Feeling stuck with your podcast? Try thinking like a fifth grader. What would make your show fun? What adjacent topics could you explore? Who would you want to interview if there were no limits? Get curious again.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

If you've ever wondered what it takes to run a local news podcast, or any podcast that carries real responsibility, this conversation is for you.This week, I'm sitting down with Brian Callanan, host of Seattle News Views and Brews, a podcast that's been delivering weekly updates on Seattle's civic and political landscape for seven years. Brian brings over 30 years of journalism experience, and in this episode, he pulls back the curtain on what it really takes to create a podcast that people trust.We talk about the hours of research that go into each 30-minute episode, how he stays objective in an increasingly polarized media environment, and why authenticity matters more than a perfect setup when you're starting out.In This EpisodeThe real research process behind a weekly news podcastHow to stay objective when covering political topicsWhy authenticity is the #1 prerequisite for starting a podcastThe biggest challenge of sustaining a weekly showBrian's take on using AI in journalism and podcasting Connect with Brian:Website: https://www.briancallananmedia.comInstagram: https://www.instagram.com/callanan13/Learn more about Loop the Lupe: https://olgseattle.org/loop-the-lupeConnect with me, Hayleigh Hayhurst:Apply to work with us: xhttps://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Before you invest in the mic, book the guests, or design the logo... pause. There are five questions worth asking that will save you time, energy, and help you create something you can actually sustain.In this solo episode, I'm walking you through the questions I wish someone had asked me before I launched my first podcast. These aren't meant to scare you away—they're meant to set you up for success.Whether you're planning an interview show, a solo podcast, or something educational, these questions will help you build a podcast that feels authentic, sustainable, and aligned with what you actually want to create. In This Episode:What authenticity really means when it comes to your podcast topicThe difference between starting energy and sustaining energyHow to know if your podcast topic requires serious research or prep timeWhen your podcast carries responsibility to your audience—and what that meansWhy "good enough" might be exactly what you need to finally startConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

What happens when two podcast producers sit down to talk shop? You get an honest conversation about what it really takes to run a podcast.In this episode, I'm joined by Chris Creary, host of The Faith Fight Podcast and I Made a Podcast, and founder of Podcast Production Lab. We dive into the realities of podcast editing, using AI tools like ChatGPT for show notes, creating clips with Headliner and Opus Clip, and the boundaries that keep us both from burning out.Whether you're a podcaster, thinking about starting a podcast, or curious about podcast production as a business, this conversation is full of practical tips, real talk, and a reminder that your voice is more powerful than you think.What You'll Learn in This Episode:The Journey to Podcast ProductionPodcast Production & Editing StrategiesAI Tools for Podcast ProductionRunning a Podcast Production BusinessSeasonal Podcasting vs. Evergreen ContentPodcast Best Practices & Pet PeevesBuilding Community Through PodcastingListen to my episode on Chris's Podcast: https://podcasts.apple.com/us/podcast/brewing-better-podcasts-how-espresso-podcast-production/id1714880275?i=1000713221542Connect with Chris:I Made A Podcast: https://www.instagram.com/imadeapodcast/Faith Fight Podcast: https://www.instagram.com/faithfightpodcast/Podcast Production Labs: https://www.instagram.com/podcast_production_labs/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Before podcasting became my career, it was something I experimented with in college. In this episode, I’m sitting down with one of the professors who helped shape that journey and who now teaches podcasting at UNLV.Podcasting has changed a lot over the past decade, and now universities are starting to teach it.In this episode of Podcast Café, I’m sitting down with Dave Nourse, a professor at the UNLV School of Journalism and Media Studies, who teaches a college course focused on podcasting. Dave actually taught one of the audio classes I took when I was studying journalism at UNLV, so this conversation feels like a true full-circle moment. We talk about how podcasting evolved from an experimental medium into something universities now consider an essential part of media education.What does a podcasting class actually look like? What do students learn about podcast strategy, storytelling, and production? And how is the industry changing as video, AI, and new platforms reshape the way people create and consume podcasts?We also explore how younger audiences think about podcasts differently and what creators need to understand as the medium continues to evolve.In this episode:How podcasting became part of university journalism programsWhat students actually learn in a podcasting classWhy storytelling and audience strategy matter in podcastingThe difference between audio-first and video-first podcast audiencesHow AI and new technology are influencing podcast productionWhat success really looks like for a podcastWhy many podcasts stop after only a few episodesLinkedIn: Dave Nourse: https://www.linkedin.com/in/dave-nourse-unlv/UNLV Journalism & Media Studies: https://www.unlv.edu/jmsConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Most podcasts rely on ads, sponsorships, or selling something on the backend.But what if the podcast itself was the product?In this episode of Podcast Café, I sit down with Ellen Yin, host of the Cubicle to CEO podcast, to talk about a monetization strategy most podcasters haven’t seriously considered yet: a premium podcast subscription.After nearly 7 years of publishing free content and over 400 episodes, Ellen made a bold shift—moving her full case study interviews behind a paid subscription model, while still sharing preview episodes publicly.It’s an experiment that’s changing how she thinks about podcasting, media, and sustainability.We talk about what it actually takes to make a premium podcast work, the mindset behind charging for podcast content, and the types of creators this model might be best suited for.If you’ve ever wondered:Can a podcast become its own business model?What happens when you stop relying on ads to fund your show?And who should (or shouldn’t) consider a paid podcast?This conversation will open your eyes to what’s possible.In this episode, we explore:Why Ellen decided to experiment with a premium podcast subscriptionThe realities of producing a podcast for 6+ yearsWhat has to be in place before charging for podcast contentThe difference between a podcast marketing tool vs a podcast productHow Ellen structures free preview episodes vs paid contentWhat most podcasters misunderstand about monetizationThe surprising role community plays in paid podcast modelsWhen starting a podcast might not be the right move at allAbout Ellen YinEllen Yin is the founder of Cubicle to CEO, a media company built around her top-ranked business podcast for entrepreneurs.Her show features case study interviews with founders, where she asks the business questions you can’t Google—focusing on strategies implemented in the last 3–18 months that led to measurable growth.After years of producing free content, Ellen is now testing a premium podcast model designed to make the show sustainable long-term.Connect with EllenPodcast: Cubicle to CEOInstagram: @cubicletoceoPremium subscription: cubicletoceo.co/podcastConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

How do you share your story in a way that actually helps people instead of just trauma dumping?In this episode of Podcast Café, I’m sitting down with Joe Smarro, a TEDx speaker, author, former police officer, Marine combat veteran, and podcast host — to talk about storytelling, mental health, public speaking, and how podcasting can become a powerful platform for connection and impact.Joe shares how childhood trauma, military service, and years of therapy eventually led him to speaking on stages across the country, hosting a podcast, and helping leaders understand resilience, healing, and emotional intelligence.If you are a podcaster, speaker, entrepreneur, or someone thinking about starting a podcast, this conversation is full of insights on how to tell meaningful stories that truly connect with an audience.In this episode, we talk about:Joe’s journey from trauma to becoming a TEDx speaker, author, and podcast hostHow therapy helped him process his story before sharing it publiclyThe difference between powerful storytelling and trauma dumpingHow podcasting helps build relationships and grow your networkWhy vulnerability can give other people permission to speak upJoe’s advice for anyone who wants to start a podcast or become a public speakerWhy podcasting doesn’t have to be expensive or complicatedThe surprising lesson podcasting taught him about curiosity and lifelong learningJoe Smarro is a Marine combat veteran, former San Antonio police officer, TEDx speaker, author, and CEO of SolutionPoint+. During his 11 years with the San Antonio Police Department, he helped build the department’s nationally recognized Mental Health Unit.Joe is also featured in the Emmy-award winning documentary Ernie & Joe: Crisis Cops and is the author of the Amazon bestselling book Unarmed: De-escalation Techniques to Cultivate Courage, Compassion, and Connection. Today, he travels the country speaking and training organizations on mental health, resilience, and leadership.His mission is to help reduce suicide among first responders and create healthier, more resilient communities. When he’s not speaking or writing, you’ll most likely find him on a golf course.Website: www.joesmarro.com | www.solutionpointplus.comMy Emmy-Award winning Documentary: https://youtu.be/0FH2iBAN4mc?si=lmsIHMLBJp95k2UAMy TEDx Talk: https://youtu.be/zjqKzNJef28?si=QQ-cJMhnIOb3JAnkListen to Truly Mental: https://podcasts.apple.com/us/podcast/truly-mental/id1476295263 NPR's story on Ketamine: https://www.npr.org/2025/10/03/nx-s1-5561085/why-ketamine-got-popularConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

What if your podcast prep included crystal grids, meditation, and planetary alignment? That's not woo-woo—that's intentional podcasting.In this episode, I sit down with Julia, host of The Sacred Travel Podcast, to explore how she brings presence, ritual, and deep intention into every episode she creates. Julia's show redefines travel as a spiritual practice, guiding listeners through sacred sites, pilgrimages, and transformative journeys around the world.Julia shares how her podcast was literally conceived on a pilgrimage in Scotland and born nine months later—and how that energetic foundation continues to shape her creative process today.In This Episode, You'll Learn:✨ How Julia uses crystal grids, sacred geometry, and meditation to prepare for recordings✨ Why she records episodes on Wednesdays to align with Mercury's communication energy✨ The surprising audience insight that changed her language and approach✨ Why listening to your own podcast episodes is a powerful tool for integration and self-growth✨ How to infuse more authenticity and ritual into your podcasting practice—whether you're spiritual or not✨ Julia's best advice for podcasters: know your why, because it will carry you through the ups and downsSacred Travel Quiz: What’s Your Sacred Travel Style?https://www.soulwisdom.ch/yoursacredtraveltypequizConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

If you're only publishing your podcast episodes without repurposing them, you're missing out on the best parts of podcasting. In this Espresso Shot episode, I am breaking down exactly why repurposing matters and shares simple, actionable strategies to get more ears on your show—without overwhelming yourself.Publishing your episode is just the beginning. What happens after you hit publish is where the magic actually happens.In This Episode, You'll Learn:Why pressing "publish" is only 20% of the work (and what the other 80% should be)The author analogy that changes everything about how you think about podcast promotion4 simple repurposing strategies you can implement this weekHow to use AI tools like Descript and ChatGPT to create clips, newsletters, and blog postsA creative way to use your podcast content in your sales pipelineWhy podcasting gives you the most content ROI of any mediumKey Takeaways:Video Clips Are Your FriendTurn Transcripts Into Email NewslettersRepurpose Into Blog PostsUse Episodes in Your Sales ProcessAfter You Publish Is Where the Payoff HappensMy favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

What does it take to launch a podcast and reach the top 5% within just 12 days? Tracy Beaver, host of Create Online Business Success, shares her exact pre-launch strategy, why she waited years to start (and what finally pushed her to launch), and how organic marketing beats paid ads every single time.Whether you're thinking about starting a podcast, growing your online business, or wondering if Facebook is still relevant—this conversation is packed with honest insights, actionable strategies, and a few laughs along the way.In This Episode, We Discuss:Tracy's pre-launch strategy that led to top rankings on Apple PodcastsWhy tech fears held her back from podcasting (and how she finally got started)The truth about paid ads vs. organic marketing for online entrepreneursHow to create content that speaks to multiple industriesWhy consistency and patience are the "wonder twins" of business successFacebook strategies that still work (yes, really!)The biggest lesson podcasting taught Tracy about perfectionismAbout Tracy Beaver:Tracy Beaver helps online entrepreneurs—coaches, course creators, and service providers—grow their businesses using organic visibility and list growth strategies. With 6+ years in the online space and a background in corporate sales, Tracy launched Create Online Business Success in July 2024 and quickly climbed to the top 5% of podcasts on Listen Notes.Connect with Tracy:Podcast: Create Online Business Successhttps://www.facebook.com/groups/1029969944188688Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

“Is podcasting dead?”It’s a question I’ve been getting a lot lately, especially after Jenna Kutcher announced she’s stepping away from her podcast.In this solo episode, I’m breaking down what’s actually happening in podcasting in 2026 using real industry patterns, listener behavior, and what I see every day working behind the scenes with podcasts that convert (and ones that quietly disappear).This isn’t a hot take.And it’s definitely not fear-based marketing.It’s a grounded look at why podcasting isn’t dead, but why the way people approach podcasting has changed.in this episode, we talk about:Why the “is podcasting dead?” conversation keeps coming upThe long-standing stat about most podcasts ending after 10–20 episodesHow listener behavior has shifted toward fewer, more trusted showsWhy big creators stepping away doesn’t mean podcasting failedWhat actually works in podcasting in 2026The one question every podcaster should be able to answerConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Is your podcast collecting digital dust?In this episode of I’m joined by Dana Bahr, host of The Unapologetic Pinner Podcast, to talk about how Pinterest can extend the life of your podcast episodes and help your content stay discoverable for months (and even years).Dana shares why she chose a short-form podcast format, how she uses Pinterest as a long-term visibility strategy instead of a viral one, and the concept she calls “digital dust”—the content you’ve already created that’s still valuable but buried by fast-moving platforms.In this episode, we cover:Why Dana launched a 10-minute-or-less podcast (and why it works)What “digital dust” is and how Pinterest brings old content back to lifeHow Pinterest differs from social media platforms like InstagramHow many pins you can realistically create per podcast episodeThe lifespan of a Pinterest pin (and why it matters for podcasters)Evergreen vs. trending content and how to balance bothCommon Pinterest myths (no, it’s not just for recipes and bloggers)How Pinterest drives listeners directly to podcasts, offers, and lead magnetsWhy long-term visibility beats short-term promotionThe smartest way to link podcast episodes without triggering spam flagsConnect with Dana:Instagram: https://www.instagram.com/danas.desk.ncPodcast: The Unapologetic Pinner PodcastConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Your podcast doesn’t need more downloads, it needs direction.PS - I got a new mic.. very exciting I hope you enjoy! Okay, back to the show notes.. you could have 10 listeners or 1 million, but if you’re not telling people where to go next, your podcast won’t convert listeners into clients. In this Espresso Shot episode of Podcast Café, we’re breaking down exactly how to turn your podcast into a client-generating tool — without being salesy or pushy.This episode dives into why downloads and followers are vanity metrics, what actually drives conversions, and how to build a simple podcast funnel that works whether your show is attracting brand-new listeners or nurturing people who already know you.You’ll learn:Why who is listening matters more than how many people are listeningThe difference between top-of-funnel and middle-of-funnel podcastsWhat a podcast funnel actually is — and how to build oneWhy listeners won’t take the next step unless you tell them where to goHow to convert even a small audience into paying clientsWhy consistency (not instant results) is the real secret to podcast growthIf your podcast is meant to support your business — not just exist for fun — this episode covers the foundational strategy you need to stop leaving money on the table and start using your podcast with intention.If you’re not sure whether your podcast is top of funnel or middle of funnel, send me a DM on Instagram or LinkedIn and I’ll help you figure it out.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

If you’ve ever thought “Who cares what I have to say?”—this episode will change how you think about your voice, your message, and why your podcast matters.In this episode I’m sitting down with Holly Eckelberge, a sexual educator, curriculum designer, and reproductive justice advocate (with 15+ years of experience) and the host of Meet Me at the Spot—a podcast making sex education and reproductive justice feel approachable, real, and empowering.We talk about what finally got her to launch after years of getting in her own way, how her show evolved from solo episodes to interviews, and why she’s committed to staying solutions-oriented—even when the news feels heavy. Plus, Holly shares the surprising ways podcasting impacted her confidence, her community, and even her own family.Whether you’re a podcaster, an advocate, or someone craving deeper, more honest conversations, this episode is a reminder that your voice matters—and community changes everything.In this episode, we cover:Why Holly started Meet Me at the Spot (and who it’s for)TikTok vs. podcasting: why long-form conversations matterHow Holly keeps episodes uplifting while still talking about hard realities“We’re louder together”: building community through the podcastGuest strategy + how podcast connections create ripple effectsA powerful family moment Holly shared on the showConnect with Holly: https://www.thatsexeducator.com Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

January is when everyone feels inspired to finally launch a podcast, revive an old one, or commit to being “the next big podcaster.” And honestly? I love that energy. After seven years as a podcast producer, this is one of my favorite times of year.But here’s the truth I see every single year: that motivation fades.People launch and stop after a few episodes. Others talk about starting and never hit record. And the podcasts that actuallylast—the ones that grow, build audiences, and create real impact—have one thing in common:Consistency.In this short Espresso Shot episode, we’re talking about what consistency really means (and what it doesn’t), why most podcasts never make it past 10 episodes, and how small, sustainable commitments beat overcommitting every single time.I’m also inviting you into a 2026 consistency challenge—one I’m doing right alongside you—with quarterly check-ins throughout the year to help you stay aligned, supported, and actually moving forward.This isn’t about doing more.It’s about doing what matters—and doing it repeatedly.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Podcast SEO sometimes seems like a mysterious thing.. and today, were talking all about it. Kara from The Kara Report breaks down how podcasting fits into an SEO-first marketing strategy, without turning your business into a constant content machine. She shares how she went from destination wedding planning to building an agency offering done-for-you blogging and PR services, and why she launched her podcast in January 2024 to create deeper business conversations beyond Instagram.You’ll hear what shifted after the podcast launched, including how her website traffic tripled year-over-year and why she credits consistent weekly content, show note links, and keyword-focused blog posts for the growth. This episode is for business owners and podcasters who want more traction from the content they’re already creating—without chasing “fast win” marketing trends.In this episode:Website traffic can grow significantly when podcast episodes are paired with show notes, blog posts, and consistent publishing.Solo episodes often build stronger host connection and can be more impactful for your business than interviews alone.A simple Pinterest rhythm: create ~5 pins per episode, schedule them across the week, and rotate them onto multiple boards over time.Pinterest data can reveal which “angles” perform best—insights you can apply to other platforms too.A private podcast can be a high-converting opt-in that helps leads binge your process and get warmed up fast.Connect with Kara:Website: https://thekarareport.com Podcast: https://thekarareport.com/podcast Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44 Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: ⁠https://www.espressopodcastproduction.com/ ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠ YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠ My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Consistency gets easier when your podcast plan supports your real life, not an imaginary one.I am sitting down with Abigail, host of Beyoutiful Legacy to talk about building a mission-driven podcast through community, honest storytelling, and sustainable systems. Abigail shares how she started her show quickly after friends encouraged her, and how it evolved into a guest-forward format with a long waitlist.You’ll hear the behind-the-scenes of how she batch records to protect her energy as someone living with chronic illness, including a schedule that builds in true rest. Abigail also breaks down the low-lift marketing strategies that have helped her grow without being everywhere at once, like guest video promos, a Marco Polo behind-the-scenes sharecast, and sending episode updates via text.This conversation is for podcasters who want growth, but refuse to burn out for it—and for anyone building a show that’s meant to serve listeners while still supporting the host.In this episode:Build consistency with batching, and finish production while you’re already in “podcast mode”Use community spaces (like Marco Polo groups) to grow a waitlist and find aligned guestsBalance podcast-only posts with personal content so listeners actually get to know youExpand beyond social media with text updates for listeners who don’t live onlineRest doesn’t reduce your worth, and your podcast can flex with your real lifeConnect with Abigail: https://www.instagram.com/beyoutiful_legacy/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44 Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: ⁠https://www.espressopodcastproduction.com/ ⁠Instagram: https://www.instagram.com/espressopodcastproduction/⁠ YouTube: https://www.youtube.com/@EspressoPodcastProduction⁠ My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Consistency doesn’t come from motivation, it comes from protected time and real boundaries.I sit down with Ashley Tindall (Solution Integrators) after discovering her on a Dubsado webinar to break down CEO Days: what they are, why they matter, and how they help business owners (and podcasters) stay consistent without burning out.Ashley defines a CEO Day as dedicated time where you don’t do client work—you focus on working on your business (or use it as a true “me day”)For podcasters, Ashley maps out what a CEO Day can include: setting weekly non-negotiables like editing, pitching guests, writing emails, reviewing metrics, and catching up on backend tasks, without the pressure to do everything at once. She also talks boundaries, client communication, autoresponders, and why stepping away can actually help you show up better.In this episode:A CEO Day is time protected from client work to focus on your business or your restPick 3–4 weekly non-negotiables for your podcast and treat the rest as bonusCEO time can be a full day, a half day, or split into a few focused hoursBoundaries work best when set early and clearly (availability, autoresponders)Strong client experience must support the client and the business ownerConnect with Ashley:Website: https://solutionintegrators.usInstagram: https://www.instagram.com/solution.integrators/YouTube: https://www.youtube.com/@solutionintegrators/videos Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44 Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: ⁠https://www.espressopodcastproduction.com/ ⁠Instagram: https://www.instagram.com/espressopodcastproduction/⁠ YouTube: https://www.youtube.com/@EspressoPodcastProduction⁠ My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Sales feels so much lighter when you stop “doing it to” people and start selling with them. In this episode, we dig into how your podcast can become a powerful, non-icky sales tool that quietly works for you every single day.Sales expert and host of the Sales Maven podcast, Nikki Rausch, shares how guesting on other shows led her to launch her own podcast back in March 2020—and how she’s now recorded nearly 300 episodes plus over 350 guest interviews. She breaks down why the real magic is in the conversation of sales: the words you use on discovery calls, in DMs, on sales pages, and in emails, and how to keep the power balanced between you and your buyer. If you’re a business owner or podcaster who wants your show to actually lead to clients, this conversation will help you rethink how you sell on the mic and beyond.Takeaways:Reframe sales as a collaborative conversation you do with people, not to themUse your podcast as a trust-building engine that feeds a clear, simple funnelCreate logical next steps with lead magnets, nurture sequences, and consistent offersRepurpose episodes into blogs, YouTube videos, and curated libraries by topicExperiment with solo, guest, and coaching episodes to showcase your expertise and client resultsConnect with Nikki: yoursalesmaven.com/cafeConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklistWebsite: https://www.espressopodcastproduction.com/Instagram: https://www.instagram.com/espressopodcastproduction/YouTube: https://www.youtube.com/@EspressoPodcastProductionMy favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: https://www.espressopodcastproduction.com

A successful podcast doesn’t happen by accident—it’s built through intentional planning, clean production, and strategic promotion.In this Espresso Shot episode, I’m breaking down the exact steps I use to produce high-impact episodes for myself and for my clients.You’ll learn why planning is the real foundation of growth, how to record episodes that feel polished without being overworked, and why editing is a non-negotiable if you want to keep listeners engaged. I also walk you through pulling clips, writing strategic show notes, and promoting episodes in a way that actually builds trust and drives ROI. This is your blueprint if you’re DIY-ing your podcast and want clear, simple steps to follow.This episode is for business owners who want their podcast to grow their audience, strengthen their brand, and support real conversions.Takeaways:• Great podcast episodes start before you ever hit record• Light editing matters more than you think—tighten, hook, and keep momentum• Video clips don’t need to go viral to convert• Your show notes and titles impact findability• Promotion is part of the process, not an afterthoughtConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklistWebsite: https://www.espressopodcastproduction.com/Instagram: https://www.instagram.com/espressopodcastproduction/YouTube: https://www.youtube.com/@EspressoPodcastProductionMy favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: https://www.espressopodcastproduction.com

Owning a business means owning the way you show up, lead, and structure your work behind the scenes. This conversation is a reminder that your systems, boundaries, and fun matter just as much as your offer.Amy Sussex, host of Beyond Your Business (previously You Are Your Business) joins me to talk about what it really looks like to build a business that supports your life—not the other way around. She shares how a hard year pushed her to claim her voice, start a podcast for genuine connection, and rethink what success means as a mom and entrepreneur. You’ll hear how she mapped out 40+ steps in her podcast workflow, simplified her systems, and used those insights to finally outsource her editing.Takeaways:Documenting your processes turns overwhelm into clarity and makes hiring so much easierSimple tools (like a Google Doc and ClickUp checklist) are often all you need for strong systemsClear communication channels for your team prevent chaos in Slack, email, and DMsWeekly money dates help you spot unnecessary expenses and make better business decisionsPrioritizing fun and what truly lights you up fuels both your life and your business growthConnect with Amy:Website: https://thebusinessmanagementco.com/aboutPodcast: https://thebusinessmanagementco.com/podcastInstagram: https://www.instagram.com/amy.sussex/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/⁠checklistWebsite: https://www.espressopodcastproduction.com/Instagram: https://www.instagram.com/espressopodcastproduction/YouTube: https://www.youtube.com/@EspressoPodcastProductionMy favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: https://www.espressopodcastproduction.com

A full year of conversations, creativity, and caffeine-fueled momentum deserves a moment of celebration.Podcast Café officially turns one, and this episode breaks down what this year has really meant behind the scenes.Over the past twelve months, Podcast Café has evolved into a home for business owners, podcasters, and creators who want to do this work with more intention, momentum, and mastery. In this anniversary episode, I’m reflecting on what I’ve learned from dozens of interviews, how this show has shaped my own business, and the conversations that shifted my perspective the most. You’ll hear what’s changing, what’s staying, and how I’m leveling up the podcast to serve you even better in year two.If you’re a podcaster, soon-to-be podcaster, or a business owner craving content that actually moves the needle—this episode is your permission to recommit, refresh, and realign the way you show up behind the mic.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

This episode is a must-listen if you want to use your podcast as your primary marketing channel.In this episode of Podcast Café, I sit down with Dalene, host of Wealthy After 40, to talk about how she uses her podcast to attract aligned clients, build trust, and grow her business without relying on social media. Dalene started her show in 2023 and now has more than 140 episodes, strong SEO traction, and a highly engaged Gen X listener base, all from consistent solo episodes and clear messaging.We dive into why her show performs so well, how she positions her content, and how she turns listeners into coaching clients through simple, repeatable systems. You’ll hear how she chooses topics, how she navigates “giving too much away,” and why podcasting feels easier and more natural to her than any other form of content creation.In this episode:How Dalene built a listener base that converts, even in a niche as specific as Gen X retirement planningWhy podcasting became her primary marketing tool (and how she uses it to avoid constant social media creation)How she uses SEO-driven titles and topics to get discovered organicallyHer approach to solo episodes and why she shifted away from interviewsHow she repurposes 140+ episodes inside her nurture emails to guide listeners to the right contentWhat she includes in her freebie to naturally lead listeners into paid sessionsHow she talks about money on-air in a way that builds trust, safety, and connectionConnect with Dalene: https://msha.ke/elevatefinancesConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

A podcast is not a nice-to-have; it’s a strategic brand asset that compounds over time.Networking pro and PR agency founder Zoe Weisberg Coady, host of Not Perfect Networking, joins me in the Podcast Café to make the case that a podcast is an essential owned channel for every modern brand. We get into how podcasts fuel thought leadership, strengthen real relationships (not transactional “networking”), and plug into today’s evolving media landscape. If you’ve been “thinking about starting,” this one’s your nudge.In this episodeWhy Zoe believes every business should have a podcast—and how it sits alongside LinkedIn, your website, and other owned platforms.How to reframe networking from awkward and transactional to community-building and career-shaping.Lessons from 15+ years in PR: timing, cultural relevance, and creating friction in your stories so media—and listeners—care now, not “someday.”The power of a podcast to amplify thought leadership, attract media, and open doors to surprising relationships.What stops most people from launching (tech, consistency) and simple ways to remove the friction.Zoe’s next move: the Not Perfect Podcast Network—and how I’ll be helping bring it to life.Connect with Zoe: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

It’s the end of October, which means my DMs are full of people asking, “Can you help me launch my podcast before the end of the year?” And while I love helping people launch podcasts — it’s my favorite part of what I do — there are a few things you should know if you’re hoping to launch before January 1st.In this episode, I’m breaking down what actually goes into a podcast launch, why the holiday season can make things tricky, and how to decide if you should start now or wait until Q1. I’ll also share the same six-week launch timeline I walk my clients through, and what you can do this week to set yourself up for success.And, since it’s that time of year, I’m giving you first access to my annual Black Friday offer — $500 off your podcast launch with only a $500 deposit to hold your spot for 2026.If you’ve been sitting on your podcast idea for months (or years), this episode will help you figure out whether now is the right time to finally get started.In This Episode:Why launching a podcast at the end of the year can feel rushedWhat a realistic 6-week podcast launch timeline looks likeWhy it’s better to start now and coast into the new yearHow the holidays impact recording and marketing timelinesThree steps you can take this week if you want to start planning your podcastDetails about my Black Friday offer and how to claim a spotI’m opening my Black Friday offer early to my podcast listeners! You’ll get $500 off your podcast launch and only need a $500 deposit to hold your spot. You can launch anytime in 2026 — no rush, no stress.Just DM me “Black Friday” on Instagram or email me to grab one of only 8 available spots before the end of November.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

What happens when you make the show you wish existed—then let it grow with you? Heather Harrington, host of Hot Mess Espresso, joins me in the Podcast Café to get real about mental health, pivoting your niche, and marketing a deeply personal show without burning out.In This Episode, You’ll LearnThe origin of “Hot Mess Espresso” and why a memorable, punny brand beats “safe but forgettable.”Pivoting with integrity: how Heather expanded beyond BPD-only content as her healing progressed—without abandoning her audience.Vulnerability with guardrails: what to share now, what to process offline first, and how to handle the “fallout” with grace.Editing philosophy: keep the human moments, cut the chaos (and when “raw” needs a light filter).Marketing that works (indie edition):Using TikTok Lives to build a loyal listener base from 1,100 followers to true community.Repurposing 4–5 short clips/week across TikTok, IG Reels, and YouTube.Posting casting calls on Threads and “gently bullying” friends to boost reach.Why batching + scheduling your assets is non-negotiable.Monetization for personal shows: Heather’s path to her first sponsor, what ambassadorships/affiliates are really for, and how to build a simple “brand deal résumé.”Community as a safety net: designing chat norms so your audience supports each other when you can’t be on 24/7.Mindset shifts: the most surprising thing podcasting taught Heather—she’s capable.Connect with HeatherPodcast: Hot Mess EspressoTikTok & Instagram: @hotmess.espressoYouTube: youtube.com/hotmessespressoConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Your podcast titles might be the reason people aren’t clicking play. In this quick Espresso Shot, Hayleigh Hayhurst breaks down the biggest mistakes podcasters make with their episode titles and exactly how to fix them so your show stands out in search and gets more listens.In This Episode, You’ll Learn:The 3 biggest mistakes podcasters make with their titlesWhy your title is essentially an ad for your episodeHow to write titles that are clear, searchable, and scroll-stoppingMy 5-step title formula:Real-world examples you can adapt for your nicheWant a professional eye on your podcast?Send me a DM on Instagram with your podcast title ideas — she’ll send back a quick voice note with feedback on how to make them more clickable.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Most podcasters treat their show notes like an afterthought—and it’s costing them downloads. In this Espresso Shot episode, I’m breaking down the biggest mistake I see podcasters make with their notes (and no, it’s not what you think).If your show notes are vague, keyword-free, or written only for current listeners, you’re missing out on one of the most powerful discoverability tools you have. Unlike big shows that can rely on name recognition, most of us need to use our notes strategically to get found in podcast searches and convert curious browsers into actual listeners.In this episode, you’ll learn:Why short or generic show notes hurt your growthHow to write notes for future listeners, not just current onesThe four steps to instantly improve your show notes: lead with a hook, use keywords naturally, make them scannable, and add a call to actionA simple way to update your old notes to boost downloadsYour show notes are more than a recap—they’re a marketing tool. When you start treating them that way, you’ll get found more often and attract the right audience to your podcast.Pro tip: Go back and update a few of your old episodes with stronger notes and watch what happens to your download numbers.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

If you’ve ever been fascinated by manifestation, personal development, or even the art of confident speaking, this episode is for you. I’m joined by my client, Jen Coffey, former QVC television host and now the voice behind The Phoenix Podcast.After more than a decade on live TV, Jen decided to create a new platform where she could share her true passions—helping people manifest their dreams and live with intention. Her podcast quickly grew into not only an inspiring show but also a coaching practice where she works directly with people ready to transform their lives.In this conversation, Jen and I dig into:How she went from selling on QVC to launching a podcast all about manifestationWhy Threads (yes, Threads!) played a key role in how we connected and started working togetherThe behind-the-scenes lessons from years of live TV that podcasters can use to present themselves with confidenceWhy solo episodes can be just as powerful—if not more—than guest interviewsHow vulnerability and storytelling build deeper connections with listenersJen’s best tips for showing up on camera and speaking with confidenceThe surprising ways podcasting has made her a better student of manifestationConnect with Jen:Podcast: https://www.jennifercoffey.comInstagram: https://www.instagram.com/jennifercoffeyConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

When it comes to podcasting, facts and strategies are great... but what really keeps listeners coming back is YOU. In this Espresso Shot episode of Podcast Café, I’m diving into why getting personal with your audience is the fastest way to build trust and loyalty, plus exactly how you can do it without oversharing.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

If you love travel and you love wine, this episode is for you. I’m joined by my client Nick Elliott, host of Pour & Explore, a podcast all about wine, food, and travel. Nick is a certified sommelier, classically trained chef, and world traveler who believes wine should be fun and approachable—not intimidating or snobby.In this conversation, Nick shares how he blends his passions into a podcast that’s both educational and entertaining. We talk about his journey from hosting live webinars to podcasting, the creative ways he engages his listeners with guides and resources, and how he uses his podcast to grow The Wine Guy brand.You’ll hear:Why Nick created Pour & Explore and how he keeps the content freshHow he chooses guests and balances solo vs. interview episodesCreative ways to repurpose podcast content into lead magnetsWhy making wine and food approachable matters more than rulesFun behind-the-scenes stories from Nick’s travels and meals around the worldListen to Pour & Explore: https://www.thewineguy.vin/portfolioConnect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

If your podcast doesn’t have a lead magnet, you’re missing out on one of the most powerful ways to grow not just your show, but your email list and business, too.In this Espresso Shot episode, I’m breaking down exactly what a lead magnet is, why it matters for podcasters, and how to create one your listeners can’t resist. Lead magnets turn casual listeners into loyal subscribers who are ready to buy, so this is a must-listen if you want your podcast to fuel your business growth.You’ll learn:What a lead magnet really is (and how it works for podcasters)Real examples of high-converting freebies you can createThe 4 simple steps to move listeners from your podcast to your email listHow to naturally promote your lead magnet in episodes and show notesConnect with me, Hayleigh Hayhurst:Apply to work with us:  ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠Website: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

After 24+ years in executive search and recruiting, Kim Frost decided to add something new to her business strategy—a podcast. In this episode I sit down with my client, Kim, founder of Frost Connections and host of Hire Power, to talk about why she launched a show after decades in business, what it’s doing for her brand, and the unique structure she follows to deliver value-packed, 10-minute episodes to busy leaders.Kim shares why she’s never been a podcast listener (until now!), how she uses her show to expand her reach beyond traditional networking, and the no-BS approach she brings to hiring, leadership, and client relationships. We also dig into her philosophy on bold outreach, building genuine connections, and why leaders need more than just “managers” on their teams.If you’ve ever wondered how podcasting can fit into a well-established business—or how to stand out in a competitive industry—Kim’s story will inspire you to think bigger, start sooner, and lead with authenticity.What you’ll hear in this episode:Why Kim started a podcast after 20+ years in businessHow Hire Power helps leaders improve their hiring and leadership skillsThe real difference between a manager and a leaderTips for building genuine business relationships (without hiding behind email and text)How nano-learning episodes create impact in under 10 minutesWhy authenticity matters more than ulterior motives in podcastingConnect with Kim:LinkedIn: https://www.linkedin.com/in/frostkim/Podcast: https://www.frostconnections.com/hire-power-kim-frost  Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Think your podcast episodes have to be long to be valuable? Think again.I’m breaking down nano learning—short, hyper-focused podcast episodes designed to give your audience one actionable takeaway in 10 minutes or less.You’ll learn:What nano learning is and why it works so well in today’s busy worldHow short episodes can help you stay consistent without burning outA 4-step framework for creating quick, high-value content your audience will loveWays to use nano learning to answer questions, share news, and give rapid-fire tipsIf you’ve ever felt like you don’t have time to create a full-length podcast episode—or worried your audience is too busy to listen—this episode will show you how to make a big impact in a small amount of time.Connect with me, Hayleigh Hayhurst:Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

Your podcast doesn’t have to stay the same forever—and neither do you.In this episode of Podcast Café, Hayleigh sits down with Crystal Edwards, host of Gritty is the New Pretty, to talk about how your podcast can evolve alongside your life, your business, and your identity. From launching a podcast in the middle of a pandemic to hitting pause during major life transitions, Crystal shares what it means to lead with authenticity, pivot with purpose, and stay rooted in your mission—even when the strategy shifts.They dive into:How Krystle's podcast was born from a community project and a personal lossThe realities of podcasting while parenting, healing, and growingWhat happens when you stop editing out every “um” and embrace real conversationWhy podcasting is a long game, and how it becomes a vehicle for connection, not perfectionThe power of using your voice, even when it feels vulnerableWhether you’re just getting started or your podcast has been with you for years, this conversation is your reminder that it’s your show, so let it grow with you.Connect with Krystle:Website: www.gritcitywomen.comInstagram: https://www.instagram.com/gritcitywomenConnect with me, Hayleigh Hayhurst:Apply to work with us:  ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

Your podcast isn’t a contract you signed in blood, it’s a creative tool that’s meant to grow with you.In this short + punchy Espresso Shot episode, I’m diving into what it really means to let your podcast evolve alongside your business. Whether your offers shift, your audience changes, or your voice becomes stronger, your podcast can (and should) move with you, not against you.I’m breaking down:Why you don’t need to start over every time your business pivotsHow I’ve shifted my podcast Employee to Boss over the yearWhat it looked like when a client transitioned her show from general mindset to business-specific contentHow to bring your audience along for the ride, so they feel invited, not confusedYour podcast should reflect who you are now, not who you were three years ago. Ready for a refresh? I’m always here to help you realign your show with your business goals. Reach out!Connect with me, Hayleigh Hayhurst:Apply to work with us:  https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

This episode is a little different... in the best way. A few weeks ago I threw a party to celebrate 5 years of my business (!!) and set up a mic for my friends, clients, and people I adore to leave me voice messages. What they shared? So sweet, so thoughtful, and honestly, exactly what I needed to hear. You’ll hear their messages, some of my own stories, and a whole lot of love. 💛Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

In this full-circle conversation, I sit down with my second-ever client, branding powerhouse Ati Grinspun, to talk about how she’s built a magnetic business—and how podcasting has played a major role in it. From her early days as a flare bartender to becoming a personal branding coach and speaker, Ati gets real about what it takes to grow a business from the ground up.We talk about how podcasting can amplify your personal brand, attract aligned clients, and help you stand out in a saturated space without relying on constant content creation or exhausting online strategies. This is an honest, powerful episode about growth, clarity, and showing up as your full self in your business.In this episode:How we first started working together (and the evolution since!)Why podcasting is key to Ati’s brand and client journeyCommon branding mistakes new podcasters makeThe importance of clarity before launching a showHow the Be You Brand Podcast supports her offers and builds trustBehind the scenes of the Be You Brand Live Conference in Las VegasThe mindset work behind scaling to $80K monthsConnect with Ati:Be You Brand Live in September: https://atigrinspun.com/beyoubrandliveevent/Instagram: https://www.instagram.com/ati.grinspun/ Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

A podcast can be the perfect way to grow your personal brand, but only if you’re starting at the right time. In this quick-hit Espresso Shot episode, I’m sharing what that timing actually looks like and how to know when you’re truly ready to launch.Spoiler: it’s not about having a massive audience, perfect branding, or 52 episode ideas. It’s about clarity—on who you're talking to, what you're saying, and how you're serving.We’ll dive into:Why podcasting is a powerful tool for personal brand growthThe key signs you’re actually ready to start a podcastWhat makes a podcast bingeable (and why that matters for sales)The 3 questions I ask every client before they launchHow a limited series podcast can save you time, build trust, and support your offersThe behind-the-scenes strategy behind my Espresso Series offer https://www.espressopodcastproduction.com/espresso-seriesWhether you’re still dreaming of launching or you’re ready to finally hit “record,” this episode will help you decide what’s next—and why your voice deserves to be heard.Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Today’s episode is a little different—because we’re celebrating a major milestone… Espresso Podcast Production turns 5 years old!What started as a college podcast project (shoutout Wrestling Winedown) turned into a full-time business that’s helped hundreds of creators launch, grow, and amplify their voices through podcasting. And today, I’m taking you behind the scenes of my journey—from being a shy student to a top 3% podcaster and founder.In this honest, unscripted solo episode, I’m reflecting on:How I accidentally started my businessThe evolution from VA to podcast strategistThe mindset and mentorship that made it possibleWhy community and connection are the realROIThe power of investing in yourselfWhy we need to celebrate our wins more oftenHow podcasting is one of the best networking tools🎂 Here’s to 5 years—and many more to come. Thanks for being a part of it.People & Coaches Mentioned:Azalee Maslow: https://www.instagram.com/azaleemaslowKeyera Patrick: https://www.instagram.com/keyerapatrick/Kate Perkovic: https://www.instagram.com/kateperkovic/Karina Baldwin: https://www.instagram.com/trueadventureco/Kelly Adams: https://www.instagram.com/kellyadamscoaching/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Ever wondered what starting a podcast could lead to if you just kept going? In this episode I sit down with Lauren, host of the So Can I podcast and a social media strategist, to talk about how she went from recording her first episode on Zoom to building a podcast-driven brand and community that’s lasted over three years. We talk about:How Lauren launched So Can I after shifting from health coaching to content creationHer journey from cold-emailing hundreds of fitness influencers to confidently reaching out to dream podcast guestsThe evolution of her interview style—from question lists to active listeningThe moment she almost gave up, and the advice that helped her keep goingWhy adding video and collaborative posts changed the game for her promotion strategyHow podcasting helped her build a business without even realizing it at firstPlus, we share our mutual love for Bravo, why early episodes are always cringey (and why that’s okay), and how podcasting builds connection, confidence, and community over time.If you’ve ever felt unsure about whether podcasting is worth it, this episode will remind you: if she can do it, so can you. Connect with Lauren:Website: http://laurencunningham.coInstagram: https://www.instagram.com/socanipodcast/ Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

I know you want more podcast listeners—because every podcaster does. But what you don’t need is another “just be consistent!” pep talk.In this espresso shot episode, I’m giving it to you straight: the 3 most effective ways to grow your podcast without doubling your workload or chasing gimmicks. These are actionable, proven strategies I use with my podcast clients—and they actually work.This one’s for the podcasters who already have a few seasons (or years!) under their belt and want to make their episodes go further.Resources:My social media for podcasters episode with Emma Tessler: https://podcasts.apple.com/us/podcast/podcast-cafe-insights-for-podcasters-from-podcasters/id1778973741?i=1000704790533My anti-social media episode with Amelia Hruby: https://podcasts.apple.com/us/podcast/podcast-cafe-insights-for-podcasters-from-podcasters/id1778973741?i=1000678565607  Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/