17. How to fall in love with your business again

Have you become frustrated and unhappy with your business? Is a break up imminent? Let me walk you through how to find your way back to the spark that initially drove you to start your business. Back to your initial love story that inspired you to take the leap into love and entrepreneurship.In this episode we’re giving you a few tips on how to find that spark again. Whether you’re just not attracting the clients you want or you’re realizing your systems are not working for you anymore, we’ve got you covered. It’s time to fall in love again. We discuss: How our business often feels like such a huge part of us, almost like it's our baby...Quick tips for when your business is causing resentment in you...How to check in with your goals to see if they still align with your purpose. What is really happening if your ideal client no longer fits your goals? Why you need some sexier systems...… and more!Here are some highlights...The interesting dynamic we have with our business"It truly just feels like such a huge part of us. I've heard people say ‘my business is like my baby’ or they feel married to the money. And I started to have this thought that it really does feel like we're in relationship with our business sometimes. Because let's face it, it really is an intimate thing. And it’s our hard work, blood, sweat and tears that we pour into it. It’s something that is so special to us. We cherish it.”One of the most challenging aspects of entrepreneurship"I was giving so much to my business, and I just wasn't getting anything in return. I was spending money on marketing, staying up super late at night and not booking clients, putting in all the work and just doing all the things and it's just not giving it back to me. And I started to think about this idea, you know, how to fall in love with your business again. I think that we all know that a one sided relationship is not sustainable. And I think that just like you would do with your boo or your bestie, when you are ready to really say ‘you know what, I am not getting out of this what my original intention was to get out of this,’ you may have to take a step back and figure out if you are ready to give it your all. Or if there are some parts of this situation that are no longer serving you."Go on a date with your goals and ask hard questions"When you go on a date with someone you ask questions like, 'what do you do for a living? Where are you from? Are you a psycho?' So many questions, right? Essentially, what you're doing is you are trying to get to the bottom of who this person is, and see if they're a good fit. And I think that going on a date with your goals is the best thing that you can do when you are just feeling out of whack and to help you to get back in alignment. You can pour yourself a glass of wine just like you're going on a real date, sit down, think about your goals, and literally just ask yourself some hard questions. Why am I trying so hard to accomplish this goal? Where did this goal come from? etc."Learn how to have fun again. "We get our head down, we start working and we literally get in the weeds of just the day to day life. Sometimes when we're in relationship with others we start to go through the motions, you know, the fun and the joy somehow it doesn't disappear, but it becomes few and far between. And I think business can be that way as well. I think a lot of times we take business so seriously because it's our livelihood and it's our bread and butter. I feel like the same way that childlike joy and playfulness and creativity shows up in relationships, it can show up that exact same way in the relationship with your business." This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit maliquea.substack.com