🧠 17. MARCA PESSOAL: CONSTRUINDO POSICIONAMENTO DO ZERO
from Neuro4u Hosted by Andressa Fraga
Aberta a segunda temporada, vamos falar sobre Marca Pessoal e Posicionamento no maravilhoso mundo BANI. Referências: DE VEIRMAN, M., CAUBERGHE, V., & HUDDERS, L. (2017). Marketing through instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798–828. doi:10.1080/02650487.2017.1348035. GABRIEL, M. Marketing na Era Digital: conceitos, plataformas e estratégias. São Paulo: Novatec, 2010. HOGAN, B. (2010). The Presentation of Self in the Age of Social Media: Distinguishing Performances and Exhibitions Online. Bulletin of Science, Technology & Society, 30(6), 377–386. doi:10.1177/0270467610385893. HUND, E., & MCGUIGAN, L. (2019). A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront. Communication, Culture and Critique. doi:10.1093/ccc/tcz004.
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