17 offices and counting: Unpacking a successful expansion strategy

Adopting an open-minded attitude to opportunity has seen one agency principal grow not only a real estate empire, but branch out into a host of property-related subsectors as well. On this episode of Secrets of the Top 100 Agents, host Juliet Helmke speaks with David Gray, CEO of Elders Lifestyle Group on the Mid-North Coast, to dive into the strategy that has seen the agent build a business spanning 17 offices, with more in the pipeline. He talks about how he learnt to leverage his strengths and pinpointed an area that suited his business plans. The duo discuss the importance of mentorship in building a large business where employee trust is essential in running a tight ship. David shares his thoughts on the positives and negatives of diversifying your business offering, and provides some valuable advice for those with expansion in their sights.