#17 SaaS Webinar Case Study: How We Cut Lead Costs in Half (Plus the Ugly Truth)

Ever thought about crushing your SaaS sales with Webinars?Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.Fair bit of warning though…It’s got the good, the bad, and the ugly… 🫣Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!So if you want to learn how webinars could help your SaaS business AND avoid mistakes so you can crush those sales faster, this episode is for you.You’ll learn:What worked: Our strategy for cutting CPL from $11 to $5.5The best funnel that helped us achieve 28% webinar show-up rateWhy influencer marketing doesn't guarantee smooth sailingSilly mistakes to avoid (that could tank an entire campaign)Plus… a horrifying revelation at the very end of the episode…(Don’t say I didn’t warn you!)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com