17: Upstream Marketing with Laura Patterson

In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura is the President of VisionEdge Marketing. She spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles ultimately serving as Director of Customer Marketing and Brand Strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices