17: Upstream Marketing with Laura Patterson

What this episode covers

In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura is the President of VisionEdge Marketing. She spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles ultimately serving as Director of Customer Marketing and Brand Strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 48 minutes long.

When was this If You Market episode published?

This episode was published on April 23, 2018.

What is this episode about?

In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura is the President of VisionEdge...

Can I download this If You Market episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.