EPISODE · Mar 12, 2021 · 36 MIN
#170: "Be so good they can't ignore you", with Peldi of Balsamiq
from Bootstrapped · host Steve McLeod
Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. Peldi and Steve discuss: why Peldi tracks almost nothing except revenue and profitstalking to customers instead of using analyticson being "so good they can't ignore you"how to apply a coder's approach to marketinghow Balsamiq is run like a "cozy restaurant on the web"not getting to code much when running a software companythe painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)choosing technology carefully for your companyThis episode is also on YouTube.Discuss this episode on our community.
What this episode covers
Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. Peldi and Steve discuss: why Peldi tracks almost nothing except revenue and profitstalking to customers instead of using analyticson being "so good they can't ignore you"how to apply a coder's approach to marketinghow Balsamiq is run like a "cozy restaurant on the web"not getting to code much when running a software companythe painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)choosing technology carefully for your companyThis episode is also on YouTube.Discuss this episode on our community.
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#170: "Be so good they can't ignore you", with Peldi of Balsamiq
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