The My Wife Quit Her Job Podcast With Steve Chou

A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them. The post 652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler appeared first on MyWifeQuitHerJob.com.

YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook. The post 651: How YouTube Is Quietly Becoming An E-Commerce Platform appeared first on MyWifeQuitHerJob.com.

Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop. The post 650: How To Build An AI Content System That Sounds Like You, Not A Robot appeared first on MyWifeQuitHerJob.com.

Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too. The post 649: She Makes 6 Figures Selling Knitting Kits With Kari Capone appeared first on MyWifeQuitHerJob.com.

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. Meta ad costs have gotten so brutal that seasoned sellers are quitting the platform, and the old “build it […] The post 648: Most Sellers Launch Their Products Wrong (Here’s the Better Way) appeared first on MyWifeQuitHerJob.com.

Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without an audience. The post 647: How To Make $2M Selling Creativity In a Box With Miroki Tong appeared first on MyWifeQuitHerJob.com.

Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip. The post 646: How We’re Using Claude Code To Get Back 30 Hours A Week appeared first on MyWifeQuitHerJob.com.

Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by 80%. The post 645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian appeared first on MyWifeQuitHerJob.com.

Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build a hungry affiliate community. The post 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka appeared first on MyWifeQuitHerJob.com.

After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience math has flipped. The post 643: We’re Ditching WordPress After 12 Years. Here’s Why appeared first on MyWifeQuitHerJob.com.

AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here's what agentic shopping means for your ecommerce store, and the four things to invest in now to survive it. The post 642: Why Everything You Know About Ecommerce Is About To Break appeared first on MyWifeQuitHerJob.com.

Reddit is 20% of AI-search citations. Here's the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by ChatGPT, Claude, and Perplexity. The post 641: The Reddit Strategy That Gets AI to Recommend Your Brand appeared first on MyWifeQuitHerJob.com.

Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search. The post 640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now appeared first on MyWifeQuitHerJob.com.

Dawn LaFontaine of Cat in the Box shares the exact wholesale outreach playbook that closes at 50%, plus how one Instagram unfollow led to her 6-figure wool cat toy line. The post 639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine appeared first on MyWifeQuitHerJob.com.

The best ecommerce strategies from Sellers Summit 2026: Reddit for AI search, TikTok Shop economics, wholesale sourcing tips, AI-cloned ads, and Shopify apps to vibe-code yourself. The post 638: The Ecom Strategies Worth Stealing from Sellers Summit 2026 appeared first on MyWifeQuitHerJob.com.

Leo Sgovio breaks down the AI automation stack top ecommerce brands use to clone winning ads, launch on TikTok Shop, and sell out 5,000 units before Christmas without giveaways. The post 637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio appeared first on MyWifeQuitHerJob.com.

AI turned every business into a content creator, so views alone no longer win. Here is what actually makes a creator stand out in 2026: memorability, opinion, and influence over reach. The post 636: Why Smaller Creators Are Winning Bigger Than Ever In 2026 appeared first on MyWifeQuitHerJob.com.

Jeff Rose makes almost $40K a month posting screenshots and text on Facebook through Meta's content monetization program. Here is the exact page-by-page playbook, with real numbers. The post 635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose appeared first on MyWifeQuitHerJob.com.

AI agents now shop for buyers, and old-school keyword listings are invisible to them. Here is how to rewrite your product copy for agentic commerce and win in 2026. The post 634: Your Products Are Invisible to AI. The New Search Rules For 2026 appeared first on MyWifeQuitHerJob.com.

Scott Cunningham's Meta ads clients hit best-ever performance by running long-form story ads based on Eugene Schwartz's 1966 desire framework. Here is the exact five-part master story to copy. The post 633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham appeared first on MyWifeQuitHerJob.com.

Micro drama apps hit $7B in China by charging viewers 10-50 cents per 3-minute episode. Here is how the model works and how ecommerce and info sellers can copy it. The post 632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To) appeared first on MyWifeQuitHerJob.com.

Sabrina Ramanov used AI to grow to 500M+ views in a year. Her full playbook: content system, posting cadence, vibe coding stack, and what actually converts. The post 631: Sabrina Ramonov Shares the AI Playbook That Got Her 500M Views in a Year appeared first on MyWifeQuitHerJob.com.

OpenAI shelved its Shopify agentic checkout, TikTok Shop rescinded mandatory FBT, and the IEEPA tariff refunds are stuck. Here is what ecommerce sellers should actually do. The post 630: OpenAI Pulls Back. TikTok Reverses Course. Ecommerce Just Got Messy appeared first on MyWifeQuitHerJob.com.

Boring products beat trendy ones through repeat buyers, low knockoff pressure, and no viral crash. Here is how to find and sell profitable boring products online. The post 629: Unglamorous Products That Quietly Generate Serious Revenue appeared first on MyWifeQuitHerJob.com.

Daniela Bolzmann of Mindful Goods breaks down the Amazon listing mistakes that quietly bleed sales, and the exact fixes (titles, images, A+ content) that lift orders up to 2,500%. The post 628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann appeared first on MyWifeQuitHerJob.com.

Three shifts (AI search, video-first discovery, vibe-coded apps) have rewritten the ecommerce playbook for 2026. Here's what still works, what's obsolete, and the tactics store owners are using right now. The post 627: The Old Ecommerce Playbook Is DEAD (What’s Working In 2026) appeared first on MyWifeQuitHerJob.com.

AI faceless channels, summarize buttons, and influencer fatigue are killing the old content playbook. Here are the 2026 content strategies actually working (and the ones about to die). The post 626: The Content Strategies That Will Die In 2026 (And What’s Taking Over) appeared first on MyWifeQuitHerJob.com.

Amazon is a race to the bottom, and the only escape is a brand customers actively choose. Janelle Page shares the framework she used to drive $475M in sales and scale Glamnetic from $80K to $3M a month. The post 625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page appeared first on MyWifeQuitHerJob.com.

We are building paid ecommerce communities off Facebook and here is everything we have learned so far: why we picked Discord and Circle, what they actually cost, and how to price a community without inviting spam. The post 624: Why I’m Building An E-commerce Community (And What I’ve Learned So Far) appeared first on MyWifeQuitHerJob.com.

Most TikTok Shop sellers get stuck in probation, bans, and 500-order limits. Ian Page breaks down the two hidden reasons 90% fail and the exact fixes the top 10% use to scale. The post 623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page appeared first on MyWifeQuitHerJob.com.

Live selling and influencer campaigns are minting new seven-figure brands, but only if you know the current mechanics. Gracey Ryback breaks down what actually works on TikTok, Amazon Live, and TikTok Shop in 2026. The post 622: Live Selling Strategies Top Sellers Use to Dominate in 2026 With Gracey Ryback appeared first on MyWifeQuitHerJob.com.

Dave Bryant of EcomCrew bought a fake Amazon review for $5 in 2026 and it posted in 10 days. Here is how sellers still game the system after Amazon's crackdowns. The post 621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant appeared first on MyWifeQuitHerJob.com.

The 2026 ecommerce business plan Toni Herrbach and I are running: fewer events, a paid community, AI-audited landing pages, YouTube long form, and paper-free ops. The post 620: Our 2026 Business Plan With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

Robin Hall built Town Hall, a sustainable kids apparel brand, with $50K, zero paid ads, 84 event days a year, and grassroots wholesale hustle. Here is the full playbook. The post 619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t appeared first on MyWifeQuitHerJob.com.

Steve Chou and Toni Herrbach break down the latest AI updates ecommerce sellers need to know: Gemini 3, ChatGPT shopping, AI avatars, and where the risks are. The post 618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

Charles Chakkalo runs an 8-figure Amazon resale business with two owned warehouses and 50/50 private label. Here is his exact retail arbitrage and wholesale playbook. The post 617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead appeared first on MyWifeQuitHerJob.com.

The Black Friday ecommerce playbook Toni and I are running this year: bundles, live selling, free gifts, flash shipping, and how to protect margins. The post 616: The Black Friday Playbook We’re Using This Year appeared first on MyWifeQuitHerJob.com.

How Montana Knife Company scaled to 8 figures on Shopify with US-made knives, a weekly drop model, and an obsessive email and SEO strategy. The post 615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon appeared first on MyWifeQuitHerJob.com.

The real playbook for influencer brand deals: how to price, negotiate, protect your channel, avoid net-90 traps, and build a media kit that closes. The post 614: The Hidden Rules of Brand Deals That Influencers Never Talk About appeared first on MyWifeQuitHerJob.com.

Cristina Brooks Potts built skincare brand Authentic Ego from scratch on $80K, no ads, no social, Reddit-driven growth. Full playbook here. The post 613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand appeared first on MyWifeQuitHerJob.com.

The best lessons from eCommerce Fuel Live 2025 in Bozeman: AI automations, Nano Banana, Facebook ads, hiring in Kenya, and founder to CEO shifts. The post 612: Lessons From the Smartest eCommerce Founders At ECF Live appeared first on MyWifeQuitHerJob.com.

Kurt Elster of EtherCycle breaks down the exact Shopify AI features big brands are using right now to lift conversions, AOV, and SEO traffic in 2026. The post 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster appeared first on MyWifeQuitHerJob.com.

Ritu Java of PPC Ninja breaks down the exact AI automations, tools, and workflows 7 and 8 figure ecommerce brands use to scale ads, listings, and creative in 2026. The post 610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java appeared first on MyWifeQuitHerJob.com.

YouTube is now the #1 platform for weekly podcast listeners. Here's why you should launch your podcast on YouTube, how to structure the channel, and the editing stack that makes it hands-off. The post 609: Forget Apple Podcasts. This Is Where Listeners Really Are appeared first on MyWifeQuitHerJob.com.

Norm Farrar breaks down the exact community, newsletter, and referral system winning Amazon and DTC brands use in 2026 to stand out, raise AOV, and stop competing on price. The post 608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar appeared first on MyWifeQuitHerJob.com.

Vibe coding lets ecommerce sellers replace $50-$500 a month Shopify and WordPress apps with custom builds in a weekend. Here is how it works and where it breaks. The post 607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

Kevin King breaks down where Amazon, DTC, TikTok Shop, and agentic AI are actually headed for online sellers, and what to do about it in the next 24 months. The post 606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025 appeared first on MyWifeQuitHerJob.com.

Chris Shaffer breaks down why most ecommerce brand content fails and the exact YouTube-first strategy that works: niche over product, story over specs, done over perfect. The post 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer appeared first on MyWifeQuitHerJob.com.

Bernie Thompson runs Plugable at eight figures on Amazon. He breaks down the AI stack, tariff math, and LLM SEO changes that keep a scale Amazon business alive. The post 604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson appeared first on MyWifeQuitHerJob.com.

Vietnam sourcing in 2026: current tariff status, real MOQs, best product categories, how to find suppliers, and how the process differs from China. The post 603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer appeared first on MyWifeQuitHerJob.com.