170. Creating A Personal Brand That Outlasts Any Company With Becky Launder

Direct sales is evolving rapidly in 2025, and no one understands this better than Becky Launder, founder of Modern Direct Seller and Oh My Hi. In this eye-opening conversation, Becky breaks down how the industry is changing, why parties are becoming a thing of the past, and how building a personal brand is crucial for long-term success. Becky redefines direct sales for a new generation, helping entrepreneurs build businesses that extend beyond a single company or product line. As companies shift from traditional MLM models to affiliate structures, Becky offers invaluable insights on navigating this changing landscape while maintaining authentic connections with customers. Listen in for: - Why Facebook groups are no longer the best way to build your direct sales business - How to balance multiple revenue streams under one personal brand - The critical differences between affiliate marketing and direct sales (and why it matters) - Why having your own website is non-negotiable in 2025 - The importance of bringing younger generations into direct sales for industry longevity If you're in direct sales or considering it as a business opportunity, this episode offers a fresh perspective on building a sustainable business in an evolving industry. Becky's insights will help you position yourself for success no matter what changes come your way. Connect with Becky: Instagram: @moderndirectseller and @ohmy.hi Websites: moderndirectseller.com and ohmyhi.com --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast